Merrill Guided Investing vs SoFi

Merrill Guided Investing has no write-up on Specifiction yet; its figures are above.

SoFi brings banking, lending, investing, credit cards, insurance, crypto, and financial guidance into one platform. Its banking tools cover balance and transaction monitoring, alerts, bill pay, transfers, mobile check deposits, debit-card controls, and automated savings. SoFi Invest offers self-directed and robo investing, IRAs, stock and IPO investing, fractional shares, and ETFs. SoFi Relay links external accounts and helps members track credit scores and finances. SoFi Coach provides financial insights by chat 24-7, with a budget planner and retirement and investment goal tracking; it can connect accounts from more than 12,000 financial institutions. Members can transfer money and open checking and savings accounts through chat, but Coach does not recommend specific stocks or execute trades. Coach is free to members using SoFi banking, borrowing, or investing services. SoFi Plus costs $10 a month. Checking and Savings is listed at free, with no account, service, or maintenance fees and no minimum balance requirement. SoFi lists web and mobile access, and its official app is distributed through the Apple App Store and Google Play Store.