MetaRouter Server-Side Tag Management vs Ours Privacy Tag Manager
MetaRouter Server-Side Tag Management
metarouter.io
Ours Privacy Tag Manager
oursprivacy.comSide by side
| Figure | MetaRouter Server-Side Tag Management | Ours Privacy Tag Manager |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 1 | 4 |
| Spec score · Tag Management Software | 6.9 (#12) | 7.5 (#10) |
| Hosting | MetaRouter supports deployment on a customer cloud or a single-tenant MetaRouter-hosted environment, using Google Cloud, AWS, or Azure. | The Trust Center says customer data is hosted, stored, and processed in the United States on AWS, and that the company does not operate on-premise infrastructure. |
| Integrations | The integration library lists destinations including Google Analytics, Google Ads, Meta, Amazon Redshift, BigQuery, Braze, Salesforce, and Snowflake. | The maker advertises more than 150 integrations and lists Google Analytics, Google Ads, Meta Ads, and external consent management platforms among them. |
| Purpose | MetaRouter collects and routes first-party customer data server-side, reducing or eliminating client-side tags for common advertising, marketing, and analytics vendors. | Ours Privacy describes Tag Manager as a server-side tag manager that routes site data through the customer's own domain to destination servers. |
| Security | MetaRouter's DPA says an independent auditor examined its controls against SOC 2 Type II Trust Services Principles for Security and that it conducts regular third-party security audits. | Ours Privacy states it is SOC 2 Type II certified and encrypts data at rest with AES-256 and in transit with TLS. |
| Support | MetaRouter offers a support contact form for technical issues, product guidance, and other questions. | Pricing lists email support and onboarding for every plan, with a support SLA of 1 hour to 1 business day depending on severity. |
Plans
MetaRouter Server-Side Tag Management
- Custom enterprise planPriced on request
Ours Privacy Tag Manager
- CorePriced on request
- EnterprisePriced on request
- Enterprise+Priced on request
- EssentialPriced on request
In their own words
MetaRouter Server-Side Tag Management
MetaRouter Server-Side Tag Management collects first-party customer data on a server and routes it to advertising, marketing, and analytics destinations. Its single code library handles page data, behavioral data, identity data, and third-party identifier resolution. Before sending events onward, customers can map, transform, and filter incoming parameters. Sync Injector adds addressable cookie-based IDs and URL decorators to support third-party identity resolution. Listed integrations include Google Analytics, Google Ads, Meta, Amazon Redshift, BigQuery, Braze, Salesforce, and Snowflake. Organizations can deploy on their own Google Cloud, AWS, or Azure environment, or use a single-tenant MetaRouter-hosted environment on those clouds. Self-hosted customers pay infrastructure resource costs estimated from expected event volume and integrations. The product supports websites, server-side tagging, and consent management. Pricing is on request under a custom enterprise plan scoped to use cases, event volume, and infrastructure footprint, with no per-user or per-profile fees.
Ours Privacy Tag Manager
Ours Privacy Tag Manager is a paid, HIPAA-compliant system for deploying website tracking tags, scripts, and analytics tools without code. Tag data routes through the customer’s domain and is processed server side before delivery, while the script can also use that domain. The maker says this avoids client-side pixels, third-party network requests, and browser data exposure. Eighteen native trigger types include element visibility, exit intent, fullscreen changes, and error capture. Tags, triggers, and variables can be published separately, with version history recording authors and changelogs. Tags follow consent decisions from the Global Consent Center and stop when visitors opt out of a category. The system reads the standard Google Tag Manager dataLayer format with a configurable name, and the maker advertises more than 150 integrations. It is in beta. Pricing is custom, based on tracked users, integrations, and support, with no free plan.