MetaRouter Server-Side Tag Management vs Stape
MetaRouter Server-Side Tag Management
metarouter.io
Stape
stape.ioSide by side
| Figure | MetaRouter Server-Side Tag Management | Stape |
|---|---|---|
| Price from | — | $8/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 1 | 7 |
| Spec score · Tag Management Software | 6.9 (#12) | 8.7 (#3) |
| Company history | MetaRouter says it opened in 2018 and established its headquarters in Denver, Colorado, in 2020. | Stape's about page says it was founded in June 2021 and is self-funded. |
| Integrations | The integration library lists destinations including Google Analytics, Google Ads, Meta, Amazon Redshift, BigQuery, Braze, Salesforce, and Snowflake. | Listed integrations include Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo, and Drupal. |
| Security | MetaRouter's DPA says an independent auditor examined its controls against SOC 2 Type II Trust Services Principles for Security and that it conducts regular third-party security audits. | Stape says its GTM server containers are isolated from one another and hosted in Google Cloud data centers using Google Kubernetes Engine with recommended security settings. |
| Support | MetaRouter offers a support contact form for technical issues, product guidance, and other questions. | Stape advertises human 24/7 customer support and maintains a community forum and training resources. |
Plans
MetaRouter Server-Side Tag Management
- Custom enterprise planPriced on request
Stape
- FreeFree
- Pay as you go$8 a month
- Pro$17 a month
- Business$83 a month
- Unlimited$83 a month
- Enterprise$167 a month
- CustomPriced on request
In their own words
MetaRouter Server-Side Tag Management
MetaRouter Server-Side Tag Management collects first-party customer data on a server and routes it to advertising, marketing, and analytics destinations. Its single code library handles page data, behavioral data, identity data, and third-party identifier resolution. Before sending events onward, customers can map, transform, and filter incoming parameters. Sync Injector adds addressable cookie-based IDs and URL decorators to support third-party identity resolution. Listed integrations include Google Analytics, Google Ads, Meta, Amazon Redshift, BigQuery, Braze, Salesforce, and Snowflake. Organizations can deploy on their own Google Cloud, AWS, or Azure environment, or use a single-tenant MetaRouter-hosted environment on those clouds. Self-hosted customers pay infrastructure resource costs estimated from expected event volume and integrations. The product supports websites, server-side tagging, and consent management. Pricing is on request under a custom enterprise plan scoped to use cases, event volume, and infrastructure footprint, with no per-user or per-profile fees.
Stape
Stape is a platform for server-side tagging that helps businesses and digital agencies send website and first-party data to analytics and advertising services. It combines infrastructure, scripts, tags, gateways, plugins and apps, including one-click hosting for server-side Google Tag Manager containers on Google Cloud. Listed integrations span ecommerce and content tools such as Shopify, WordPress, Magento, BigCommerce and Wix, as well as CRM services including HubSpot, Salesforce and Klaviyo. Developer options include iOS and Android SDKs, PHP and Node.js SDKs, and an API. Dedicated gateways cover Meta CAPI, TikTok Events API, Snapchat CAPI and Signals Gateway. The free plan includes up to 10,000 requests; paid plans start at $8 per month billed annually, with a seven-day trial. A hosting subscription covers one container and one site, so each additional site needs its own plan. Stape says its containers are isolated and hosted in Google Cloud data centers. The company was founded in 2021 and is self-funded.