Metricool vs OneUp
Metricool
metricool.comOneUp
oneupapp.ioSide by side
| Figure | Metricool | OneUp |
|---|---|---|
| Price from | $20/mo | $15/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 20 |
| Spec score · Social Media Management Tools | 9.4 (#2) | 9.1 (#9) |
| Spec score · Social Media Scheduling Software | 9.2 (#3) | 8.9 (#8) |
| Spec score · Social media schedulers | 9.2 (#2) | 8.9 (#9) |
| Spec score · Social Media Management - Midmarket Software | 9.2 (#3) | 8.9 (#5) |
| Spec score · Social Tools | 9.1 (#4) | 8.9 (#5) |
| Spec score · Social Scheduling | 9.2 (#4) | 9.0 (#6) |
| Analytics level | basic | advanced |
| Approval workflow | Yes | Yes |
| Founded | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. | 2016 |
| Free plan | Yes | No |
| Headquarters | Madrid, Spain | Cranberry Township, Pennsylvania, USA |
| Integrations | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. | Integrations include Canva, Zapier, Google Sheets, CSV, Google Drive, and Dropbox. |
| Mobile apps | Metricool has apps for both Android and iOS. | OneUp has apps for iPhone and Android. |
| Scheduled posts | 20 | 300 |
| Social accounts | 1 | 5 |
| Social Inbox | Inbox centralizes messages and comments from connected networks. | OneUp supports replying to comments on YouTube, TikTok, Threads, Bluesky, LinkedIn, Facebook, and Instagram, plus DMs on Facebook, Instagram, and WhatsApp. |
| Paid from | 20 | 15 |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | OneUp supports Facebook, Instagram, LinkedIn, Google Business Profiles, Pinterest, Reddit, Snapchat, Bluesky, Threads, X, TikTok, and YouTube. |
Plans
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
OneUp
- Basic$25 a month
- Intermediate$60 a month
- Growth$120 a month
- Business$300 a month
- Enterprise$2,000 a month
- EnterprisePriced on request
- Basic$1,525 a month
- Intermediate$4,860 a month
- Growth$84,120 a month
- BusinessPrice not published
In their own words
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.
OneUp
OneUp combines social publishing, scheduling, analytics, inbox management, and social listening. Users can publish immediately, schedule posts, or set them to recycle at selected intervals. Supported networks include Facebook, Instagram, LinkedIn, Google Business Profiles, Pinterest, Reddit, Snapchat, Bluesky, Threads, X, TikTok, and YouTube; further platform support lists WhatsApp, Meta Ads, and Discord. Instagram direct publishing covers images, carousels, Reels, Trial Reels, Stories, and Collabs for Business and Creator accounts, including accounts not linked to a Facebook Page. Analytics include summary and post-level views, with scheduled PDF or CSV reports. Keyword monitoring can send email alerts about mentions. Teams can route posts to clients or managers for approval and limit members to assigned accounts. Integrations include Canva, Zapier, Google Sheets, CSV, Google Drive, and Dropbox; OneUp also offers APIs and an MCP for LLM workflows. Access includes web, iOS and Android apps, and a Chrome extension. Plans listed begin at $25 a month for Basic, while annual pricing is noted from $15/mo. A seven-day trial is offered, but there is no free plan.