Metricool vs Pallyy
Metricool
metricool.com
Pallyy
pallyy.comSide by side
| Figure | Metricool | Pallyy |
|---|---|---|
| Price from | $20/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 8 |
| Spec score · Social Media Management Tools | 9.4 (#2) | 9.1 (#10) |
| Spec score · Social Media Scheduling Software | 9.2 (#3) | 9.1 (#5) |
| Spec score · AI Social Media Management Software | 9.2 (#3) | 9.1 (#4) |
| Founded | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. | 2019 |
| Free plan | Yes | Yes |
| Headquarters | Madrid, Spain | Australia |
| Inbox | Metricool puts messages and comments from connected networks in one inbox for replies. | Paid plans combine Instagram and Facebook messages and comments, LinkedIn and TikTok comments, and Google Business Profile reviews in one inbox. |
| Integrations | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. | The help center lists social integrations for Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google My Business, YouTube, X, Threads and Bluesky, plus Canva, Unsplash, Dropbox, Box and OneDrive media integrations. |
| Security and privacy | Metricool says it has adopted technical and organizational measures to protect personal data from alteration, loss, and unauthorized processing or access. | Pallyy says it uses commercially acceptable measures to protect personal data but cannot guarantee absolute security, and users can delete their personal data by removing their account. |
| Paid from | 20 | 20 |
| Support | Metricool says real people provide help through its support channel. | Pallyy lists email support, a searchable help center, FAQs and bookable live demos. |
Plans
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Pallyy
- FreeFree
- Pro$25 a month
- Agency$99 a month
- Scale$199 a month
- FreeFree
- Pro (annual billing)$20 a month
- Agency (annual billing)$79 a month
- Scale (annual billing)$165 a month
In their own words
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.
Pallyy
Pallyy is a social media management platform for planning, approving and publishing content. It combines a content calendar with analytics, PDF reports, shared inbox, link-in-bio pages, collaboration, competitor tracking, AI captions, a REST API and an MCP server. Publishing goes through each network's official API to Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business Profile, YouTube, X, Threads and Bluesky. Each social set can hold up to 11 accounts for one brand or client. The Free plan includes one set, one user, 15 scheduled image posts each month, 200 MB of storage and 30 days of analytics history. Paid plans add unlimited scheduled posts, video and carousel publishing, client approvals and the social inbox. Clients and teammates can review, comment on and approve posts via a shared link without a Pallyy account. It runs in a web browser, with nothing to install. Pallyy offers a free plan, a 14-day trial and paid plans from $20/mo billed annually. The company was founded in 2019 and is based in Australia.