Metricool vs Plann
Metricool
metricool.com
Plann
plannthat.comSide by side
| Figure | Metricool | Plann |
|---|---|---|
| Price from | $20/mo | $12.50/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 4 |
| Spec score · Social Media Management Tools | 9.4 (#2) | 8.3 (#36) |
| Spec score · AI Social Media Management Software | 9.2 (#3) | 8.2 (#21) |
| Audience | Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators. | Plann describes its audience as growing brands, bloggers, business owners, creatives and entrepreneurs. |
| Free plan | Yes | Yes |
| Integrations | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. | The product page says Plann integrates with Canva and offers access to more than 450,000 templates. |
| Paid from | 20 | 12.5 |
| Support | Metricool says real people provide help through its support channel. | Plann provides a Help Center with setup, scheduling, billing, support and policy articles. |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | Plann lists Instagram, Facebook, LinkedIn, TikTok, Pinterest and YouTube Shorts for social planning and posting. |
Plans
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
In their own words
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.
Plann
Plann is a social media planning and publishing suite for creating, scheduling, and reviewing content. Its drag-and-drop grid previews planned posts alongside published ones, while creation tools include AI caption generation, daily post ideas, royalty-free stock images and videos, and image editing. It supports planning and posting for Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube Shorts, and integrates with Canva with access to more than 450,000 templates. Plann runs on Android, iOS, and the web. The free plan covers one user and one brand, with Instagram scheduling, 30 monthly posts, stories and carousels, five video posts, and 30 monthly AI credits. Instagram accounts must be Business or Creator accounts; personal accounts are unsupported. Paid plans start at $12.50 per month when billed annually, and a seven-day premium trial does not require a credit card. Paid plans include team tools, with chat and approval flows on Build and above.