Metricool vs Post Planner
Metricool
metricool.comPost Planner
postplanner.comSide by side
| Figure | Metricool | Post Planner |
|---|---|---|
| Price from | $20/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 7 |
| Spec score · Social Media Management Tools | 9.4 (#2) | 8.2 (#41) |
| Spec score · Social Media Scheduling Software | 9.2 (#3) | 8.2 (#20) |
| Audience | Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators. | Post Planner says it is built for small businesses and solopreneurs and also offers Agency plans for larger teams. |
| Free plan | Yes | Yes |
| Headquarters | Madrid, Spain | Ogden, Utah, United States |
| Integrations | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. | Content sources include public Facebook pages, Twitter accounts, Reddit subreddits, RSS feeds, Google, YouTube, Giphy, Unsplash, Pixabay and Pexels. |
| Security and privacy | Metricool says it has adopted technical and organizational measures to protect personal data from alteration, loss, and unauthorized processing or access. | Post Planner says it does not sell personal data and uses Stripe, Amazon Web Services, Intercom and Google service providers to operate the service. |
| Social accounts | 1 | 3 |
| Paid from | 20 | 9 |
| Support | Metricool says real people provide help through its support channel. | All listed plans include customer support by email and in-app chat. |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | Facebook,Instagram,Threads,Google Business,LinkedIn,Pinterest,TikTok,X/Twitter,YouTube,Bluesky |
Plans
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Post Planner
- FreeFree
- StarterPrice not published
- GrowthPrice not published
- BusinessPrice not published
- Agency$179 a month
- Agency + 50$329 a month
- Agency + 3 * 50$629 a month
In their own words
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.
Post Planner
Post Planner is a social media application for scheduling, organizing, and creating posts for businesses and individuals. It schedules content across Facebook, Instagram, Google, TikTok, LinkedIn, Pinterest, Twitter, YouTube, Threads, and Bluesky; scheduled posts publish to connected networks without mobile approval. Users can draw on a range of content sources, upload batches of images or posts, and rotate content by category or recycle selected strong performers. Analytics sort post history by likes, comments, shares, or clicks, with top-performing posts available to queue again. Optional AI tools assist with captions and content generation and can generate images. Post Planner has a free plan for one social account and one user, with limits on scheduled and daily posts. Paid plans are listed from $9/mo when billed annually, and a 7-day trial is noted. The service runs on web, iOS, and Android, and all listed plans include email and in-app chat support. The company says it is built for small businesses and solopreneurs, with Agency plans for larger teams.