Metricool vs Postcron

Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.

Postcron schedules and publishes social media posts from one platform, with web access and iOS and Android apps. It supports text, link, image, and video posts for Facebook, Instagram, TikTok, X, LinkedIn, and Pinterest. Its homepage says users can schedule up to 1,000 posts, pins, or tweets at once from an Excel or Google Docs file. It can also add a logo or watermark automatically to post images. The free plan allows three social accounts and 10 pending posts, with a 20 MB video limit; Pinterest and X posting require Premium. Paid plans vary in account and queue capacity: Personal lists 10 core accounts and 100 pending posts; Entrepreneur lists 21 core accounts and 500 pending posts; Corporate lists 40 core accounts and 2,000 pending posts; Enterprise lists 140 core accounts and 3,000 pending posts. Entrepreneur, Corporate, and Enterprise include 12 months of post history, and the plans list team-member limits. First-time subscribers can try Premium for seven days on any plan, but are automatically charged unless they cancel during the trial. Postcron also lists approval workflows, post analytics, and inbox monitoring.