Metricool vs Postly
Metricool
metricool.comPostly
postly.aiSide by side
| Figure | Metricool | Postly |
|---|---|---|
| Price from | $20/mo | $8/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 8 |
| Spec score · Social Media Management Tools | 9.4 (#2) | 8.9 (#16) |
| Spec score · Social Media Scheduling Software | 9.2 (#3) | 8.6 (#14) |
| Spec score · AI Social Media Management Software | 9.2 (#3) | 8.6 (#13) |
| Approval workflow | Yes | Yes |
| Free plan | Yes | No |
| Headquarters | Madrid, Spain | Middletown, Delaware, United States |
| Integrations | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. | Listed integrations include Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest, X, Threads, Bluesky, Google Business Profile, Telegram, Discord, WhatsApp, WordPress, Ghost, Shopify, WooCommerce, and Google Sheets. |
| Social accounts | 1 | 5 |
| Social Inbox | Inbox centralizes messages and comments from connected networks. | Yes |
| Paid from | 20 | 16 |
| Support | Metricool says real people provide help through its support channel. | The security page directs account security, suspicious activity, access, or compliance questions to Postly support at [email protected]. |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | X/Twitter,Instagram,Facebook,YouTube,LinkedIn,TikTok,Pinterest,Google Business Profile,Bluesky,Threads |
Plans
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Postly
- Pro$16 a month
- Enterprise$299 a month
- Custom Telegram Bot$8 a month
- Pro$16 a month
- Shopify Publishing$16 a month
- AI Studio$24 a month
- Postly X-Pro$24 a month
- Enterprise Core$2,870.40 a year
In their own words
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.
Postly
Postly is a social publishing and marketing workspace for creators, founders, agencies, businesses, and marketing teams. It creates, schedules, and publishes content across supported social channels and blogs. AI tools assist with writing and optimization, while AI Studio generates campaign images and video. Teams can use shared workspaces, roles, drafts, notes, client feedback, and content approvals. Publishing options include bulk uploads, recurring posts, automated posting from sources such as feeds and products, and Google Sheets workflows. Its CRM brings supported messages, comments, reviews, contacts, auto-replies, and follow-up reminders into shared workflows. Pro costs $16 a month with a five-channel minimum; it includes five channels, unlimited scheduled posts, unlimited team members and workspaces, 100 GB cloud storage, and videos up to 10 GB. Postly also offers Enterprise at $299 a month, configured with sales, with 25 channels included. A seven-day trial is available, but there is no free plan. Platforms listed are Android, API, iOS, macOS, web, and Windows.