Metricool vs Postmill AI
Metricool
metricool.comPostmill AI
postmill.aiSide by side
| Figure | Metricool | Postmill AI |
|---|---|---|
| Price from | $20/mo | $7.50/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 6 | 9 |
| Spec score · Social Media Management Tools | 9.4 (#2) | 8.4 (#30) |
| Spec score · AI Social Media Management Software | 9.2 (#3) | 8.1 (#25) |
| Free plan | Yes | Yes |
| Integrations | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. | Listed channel integrations include X, Instagram, LinkedIn, TikTok, YouTube, Discord, Telegram, Slack, Mastodon, Reddit, WordPress, and others. |
| Paid from | 20 | 9 |
| Support | Metricool says real people provide help through its support channel. | Priority support is included in the Agency plan. |
Plans
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Postmill AI
- Starter$9 a month
- Starter$90 a year
- Pro$29 a month
- Pro$290 a year
- Team$99 a month
- Team$990 a year
- Agency$249 a month
- Agency$2,490 a year
- Self-HostedFree
In their own words
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.
Postmill AI
Postmill AI combines social media content creation, scheduling, publishing, replies, and reporting in a web platform, with API and self-hosted options. The maker lists 45 channels across social, chat, blog, and email. A composer can adapt one draft by channel with previews, format overrides, brand-voice rewrites, and preflight checks. Its design studio includes a canvas, layers, brand kits, a five-track video timeline, and 36 generation studios. Scheduling tools include a visual calendar, timezone-aware recurring slots, auto-post queues, CSV bulk import, and automatic retries after network hiccups. Postmill says it snapshots metrics daily and brings replies from 19 channels into one inbox, with AI-drafted responses. Writing and replies use 30 model providers, and AI runs on customers’ own keys without credit packs, AI seat fees, or markup. The core is AGPL-3.0 open source; self-hosting on the customer’s hardware is free. Paid plans are billed monthly: Starter is $9 a month, Pro $29 a month, Team $99 a month, and Agency $249 a month.