Metricool vs Swat.io
Metricool
metricool.comSwat.io
swat.ioSide by side
| Figure | Metricool | Swat.io |
|---|---|---|
| Price from | $20/mo | €39/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 4 |
| Spec score · Social Media Management Tools | 9.4 (#2) | 7.3 (#115) |
| Spec score · Social Media Management - Enterprise Software | 9.1 (#1) | 6.6 (#20) |
| Analytics level | basic | standard |
| Approval workflow | Yes | Yes |
| Founded | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. | 2010 |
| Free plan | Yes | No |
| Headquarters | Madrid, Spain | Vienna, Austria |
| Social accounts | 1 | 3 |
| Social Inbox | Inbox centralizes messages and comments from connected networks. | Yes |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | Facebook,Instagram,LinkedIn,TikTok,YouTube,Pinterest,Threads,Bluesky,X,Google Business Profile,WhatsApp |
Plans
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Swat.io
- Small€39 a month
- MediumPrice not published
- LargePrice not published
- CustomPrice not published
In their own words
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.