Metricool vs Zoho Social
Metricool
metricool.com
Zoho Social
zoho.comSide by side
| Figure | Metricool | Zoho Social |
|---|---|---|
| Price from | $20/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 6 |
| Spec score · Social Media Management Tools | 9.4 (#2) | 8.8 (#19) |
| Spec score · Social Media Management - Enterprise Software | 9.1 (#1) | 8.0 (#11) |
| Spec score · Social Media Scheduling Software | 9.2 (#3) | 8.0 (#26) |
| Spec score · Social media schedulers | 9.2 (#2) | 8.8 (#11) |
| Spec score · Social Media Management - Midmarket Software | 9.2 (#3) | 8.0 (#18) |
| Spec score · Social Tools | 9.1 (#4) | 8.0 (#22) |
| Spec score · Social Media Marketing | 9.1 (#4) | 8.0 (#18) |
| Spec score · Social Scheduling | 9.2 (#4) | 8.0 (#18) |
| Analytics level | basic | basic |
| Approval workflow | Yes | No |
| Audience | Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators. | Designed for individuals, small and large teams, and agencies. |
| Founded | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. | 1996 |
| Free plan | Yes | Yes |
| Headquarters | Madrid, Spain | Chennai, India |
| Mobile apps | Metricool has apps for both Android and iOS. | Available through the App Store and Google Play. |
| Social accounts | 1 | 12 |
| Social Inbox | Inbox centralizes messages and comments from connected networks. | No |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | X,Instagram,Facebook,Google Business Profile,LinkedIn,TikTok,Pinterest,Mastodon,YouTube,Threads,Bluesky |
| Supported Platforms | Supported networks and platforms include Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, and Google Business Profile. | Supports X, Instagram, Facebook, Google My Business, LinkedIn, YouTube, Pinterest, Mastodon, and TikTok. |
Plans
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Zoho Social
- FreeFree
- StandardPrice not published
- ProfessionalPrice not published
- PremiumPrice not published
- AgencyPriced on request
- Agency PlusPriced on request
In their own words
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.
Zoho Social
Zoho Social is a social media management service for scheduling posts, monitoring activity and reviewing reports. It supports X, Instagram, Facebook, Google Business Profile, LinkedIn, TikTok, Pinterest, Mastodon, YouTube, Threads and Bluesky. A publishing calendar helps arrange posts; SmartQ predicts when an audience is active, and Custom Queues set publishing slots for each weekday. Listening columns support real-time monitoring and engagement. Reports can be pre-built or configured around selected statistics. Instagram tools include publishing, hashtag monitoring and reposting user-generated content. Zoho CRM, Zoho Desk and Canva integrations support lead management, turning social updates into support tickets, and visual design. Agency users can create branded dashboards and invite clients. The service is available on web, iOS and Android. Its free plan lists one brand, six social channels and one team member; a 15-day trial is available without a credit card. Subscriptions can be canceled at any time.