Microsoft Clarity vs Plerdy

Microsoft Clarity is a behavior analytics tool for websites and apps, offering heatmaps, session recordings, and insights into user interactions. Heatmaps show clicks, scrolling, focus, drop-off, and conversion patterns; rage-click and dead-click insights can help identify interaction trouble spots. Recordings are retained for 30 days. Clarity also includes AI summaries, AI chat, AI visibility, and brand agents. Its mobile SDK supports Android, iOS, Flutter, and React Native, with low-code setup described as having minimal performance or bandwidth impact. Google Analytics integration connects behavior data with analytics, and Clarity also offers an MCP server and a live browser extension. Microsoft lists Clarity as free forever, with all features included, unlimited heatmaps, websites, and team members, and no traffic limits. The listed Free plan is free. Microsoft says user data is not shared with third parties and presents the product as GDPR and CCPA ready. Clarity is built by Microsoft and is used by more than 2 million sites and apps globally.

Plerdy is a CRO and SEO platform for website owners, marketers, and UX, CRO, and SEO specialists. Its tools include dynamic heatmaps, historical click data, detailed filters, exports, session recordings, pop-ups, e-commerce tracking, conversion tracking, error monitoring, SERP checking, and A/B testing. Recordings can be viewed as session videos and shared as clips with developers. Tracking can be installed through JavaScript, Google Tag Manager, Shopify, or a WordPress plugin, and Plerdy integrates with Google Analytics 4. The free plan lists 100 daily heatmaps, 500 video sessions, 5,000 SEO audits, 100 pop-ups, and one month of storage, among other limits. Paid plans start at $21/mo when billed annually. A 14-day trial does not require a credit card; afterward, data is adjusted to the Free package for one month. Each package covers one site, though domains, subdomains, and cross-domain sites can share account usage limits. Plerdy says its server is in Germany and describes privacy and security controls including pseudonymization, encryption, and SSL/TLS protection.