Microsoft Clarity vs Session Rewind

Microsoft Clarity is a behavior analytics tool for websites and apps, offering heatmaps, session recordings, and insights into user interactions. Heatmaps show clicks, scrolling, focus, drop-off, and conversion patterns; rage-click and dead-click insights can help identify interaction trouble spots. Recordings are retained for 30 days. Clarity also includes AI summaries, AI chat, AI visibility, and brand agents. Its mobile SDK supports Android, iOS, Flutter, and React Native, with low-code setup described as having minimal performance or bandwidth impact. Google Analytics integration connects behavior data with analytics, and Clarity also offers an MCP server and a live browser extension. Microsoft lists Clarity as free forever, with all features included, unlimited heatmaps, websites, and team members, and no traffic limits. The listed Free plan is free. Microsoft says user data is not shared with third parties and presents the product as GDPR and CCPA ready. Clarity is built by Microsoft and is used by more than 2 million sites and apps globally.

Session Rewind records website sessions and combines playback with analytics and issue monitoring. Heatmaps visualize mouse movement and scrolling, while charts and funnels describe traffic and behavior. Monitoring includes network logs, JavaScript errors, and performance telemetry. Capture supports web and mobile web, with web and API platforms listed, plus front-end frameworks and CMS installation support. Sensitive data is redacted by default, and controls can limit recording of inputs and pages. Users can share timestamped moments with access controls or embed playback through the API. Slack notifications and observability integrations can add recording URLs to exception reports. Google SSO and magic-link login are listed. The free plan costs nothing and includes 3,000 sessions monthly, unlimited admins, custom events, two concurrent heatmaps, and 60-day retention. Paid monthly plans start at $24 a month for 10,000 sessions, with tiers up to 1,000,000 sessions for $799 a month. Saved sessions may be retained permanently; other sessions are retained up to one year, while the free plan specifies 60 days.