Microsoft Clarity vs Zipy

Microsoft Clarity is a behavior analytics tool for websites and apps, offering heatmaps, session recordings, and insights into user interactions. Heatmaps show clicks, scrolling, focus, drop-off, and conversion patterns; rage-click and dead-click insights can help identify interaction trouble spots. Recordings are retained for 30 days. Clarity also includes AI summaries, AI chat, AI visibility, and brand agents. Its mobile SDK supports Android, iOS, Flutter, and React Native, with low-code setup described as having minimal performance or bandwidth impact. Google Analytics integration connects behavior data with analytics, and Clarity also offers an MCP server and a live browser extension. Microsoft lists Clarity as free forever, with all features included, unlimited heatmaps, websites, and team members, and no traffic limits. The listed Free plan is free. Microsoft says user data is not shared with third parties and presents the product as GDPR and CCPA ready. Clarity is built by Microsoft and is used by more than 2 million sites and apps globally.

Zipy combines session replay, error tracking, and product analytics for product and frontend teams. Session Replay pairs user interactions with DOM replay, console output, network logs, and custom logs. Error Tracking covers JavaScript and API errors, stack traces, console logs, and network logs; product analytics includes user journeys, clickstream data, and DAU, WAU, and MAU metrics. Oopsie AI Agent monitors sessions and errors to surface issues, help prioritize fixes, and highlight problems affecting users. Customers can configure recorded and stored data, including excluding information they consider sensitive. The Free plan lists 1,000 sessions per month, mobile replays, 15 days of data retention, up to two projects, and email support in 72 hours. A 14-day trial provides unrestricted feature access, after which users can continue on the free plan. Growth starts at $25/month billed annually, or $30/month billed monthly. The Chrome extension has a separate recording limit: sessions stop after five minutes or when the same tab navigates to a different domain. Listed platforms include Android, iOS, web, and extension.