Mida vs SwiftERM
Mida
mida.soSwiftERM
swifterm.comSide by side
| Figure | Mida | SwiftERM |
|---|---|---|
| Price from | $299/mo | $113/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 3 | 1 |
| Spec score · Website Personalization Software | 8.1 (#9) | 7.4 (#25) |
| Integrations | Mida lists 74+ integrations, including Google Analytics 4, Google Tag Manager, Segment, HubSpot, Shopify, WordPress, Slack, and Webflow. | The maker lists Shopify, Magento, WooCommerce, OpenCart, and bespoke integrations. |
| Support | Sandbox includes email and an AI support agent, Growth includes in-app live chat, and Enterprise offers preferred channels and priority support. | SwiftERM provides customer contact through a form requesting the retailer’s ecommerce URL, email, and phone number. |
Plans
In their own words
Mida
Mida is a platform for running website experiments, reviewing results and applying conversion changes. It supports same-URL, split-URL, cross-domain and multipage A/B testing, with visual and HTML, JavaScript and CSS editors. Teams can publish targeted copy, call-to-action, image and banner changes without a developer release. MidaGX generates test variations from a written description or an on-screen drawing, then applies them in the visual editor. Mida lists 74+ integrations, including Google Analytics 4, Google Tag Manager, Segment, HubSpot, Shopify, WordPress, Slack and Webflow. Native iOS and Android SDKs support server-side A/B testing and feature flags; a Flutter SDK is also listed. Mida says its compressed script is 15KB and designed to have minimal impact on site speed. The free Sandbox plan has limits including 50,000 daily tracked events, 60 days of data retention, and two active experiences and goals. Growth costs $299/mo when billed annually and includes a 15-day free trial; Enterprise pricing is custom and not listed.