Middleware vs Yottaa Real User Monitoring
Middleware
middleware.ioYottaa Real User Monitoring
yottaa.comSide by side
| Figure | Middleware | Yottaa Real User Monitoring |
|---|---|---|
| Price from | $0.30/mo | $1,000/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 6 |
| Spec score · Real User Monitoring | 9.0 (#5) | 8.3 (#10) |
| API | Middleware's documentation lists a Public API and links to API documentation. | The Yottaa Data API exposes page-view analytics, Core Web Vitals, navigation timing, bot analytics and other site data through REST endpoints. |
| Founded | 2022 | Yottaa was founded in 2009, according to its G2 company profile and Wikipedia. |
| Headquarters | San Francisco, California | Waltham, Massachusetts, United States |
| Integrations | Documented integrations include AWS, Azure, Google Cloud, Vercel, databases, Datadog, Grafana, Prometheus, Logstash, Fluentd and the OpenTelemetry Collector. | The platform lists native integrations with GA4, Adobe Analytics, and Shopify Analytics. |
| Rating on G2 | 4.7 out of 5 from 56 reviews | 4.6 out of 5 from 55 reviews. |
| Real-user monitoring | RUM covers browser, iOS, Android and React Native applications and correlates sessions with backend traces. | The RUM product monitors shopper behavior and performance in real time. |
| Retention | The pricing FAQ states that free tier data retention is 14 days, pay-as-you-go retention is 30 days, and custom contracts have custom retention rates. | Historical data retention is up to 13 months depending on package. |
| Security | Middleware says customer data is encrypted at rest and in transit using TLS 1.2+ and AES-256. | Yottaa states that RUM data contains no PII, and that it is ISO 27001:2022 certified, GDPR and CCPA compliant, and uses AES-256 encryption at rest. |
| Security compliance | Middleware states that it is SOC 2 Type II, GDPR, HIPAA and ISO 27001 certified and encrypts data in transit and at rest. | Yottaa’s security whitepaper says the platform meets requirements outlined by the Payment Card Industry Data Security Standard. |
| Support | Free users receive community support, pay-as-you-go customers get a dedicated Slack or Teams channel, and custom-contract customers receive an account team and 24x7 support. | Yottaa says customers can contact their technical account manager or Customer Success for help. |
| What it does | Middleware is a cloud observability platform that collects telemetry, logs and events and presents dashboards, alerts and AI-driven root-cause analysis. | Yottaa Hybrid RUM combines browser, edge and origin telemetry to show where ecommerce performance problems begin and how they affect shopper journeys. |
Plans
Yottaa Real User Monitoring
- Yottaa InsightsFree
- Yottaa Insights (free diagnostics)Free
- Yottaa Starter$12,000 a year
- Yottaa Essentials$36,000 a year
- Yottaa Growth$78,000 a year
- Yottaa ProPrice not published
In their own words
Middleware
Middleware is a hybrid observability platform for detecting and resolving issues across infrastructure, application performance, and real-user monitoring. Its listed coverage includes infrastructure monitoring, logs, metrics, distributed tracing, database monitoring, synthetic monitoring, browser testing, and LLM observability. The AI SRE Agent and OpsAI capabilities include root cause analysis, automatic issue detection, faster issue solving, and automatic PR generation. The Free Forever plan costs nothing and includes up to 100GB of data, 1k RUM sessions, 20k synthetic checks, 10 browser test runs, and 2 million OpsAI tokens, with 14-day retention and community support. Pay As You Go costs $0.30 a month, billed according to use, with default 30-day retention. Middleware lists 450+ integrations and a Public API. It runs on Android, iOS, Linux, macOS, web, Windows, and API. The company says it encrypts customer data in transit and at rest using TLS 1.2+ and AES-256.
Yottaa Real User Monitoring
Yottaa Real User Monitoring is a performance monitoring service for eCommerce and digital commerce teams. Its Hybrid RUM combines browser, edge, and origin data to show where issues begin and how they affect shopper journeys. It connects frontend behavior, CDN delivery, and backend response time across the delivery path. Core Web Vitals—LCP, INP, and CLS—can be broken down by page, element, and path. Single-page applications receive route-level soft-navigation metrics. Anomaly AI surfaces unexpected performance degradations. Yottaa says it captures 100% of traffic, including sessions browser-only tools may miss when beacons are blocked or sessions fail. Native integrations include GA4, Adobe Analytics, and Shopify Analytics. Performance data is available through REST APIs and an MCP server for compatible clients including Claude Code, Cursor, Claude Desktop, and VS Code. Implementation uses one client-side tag plus Fastly real-time log streaming. The free diagnostics plan costs nothing and requires no credit card. Retention is 90+ days, with historical data up to 13 months depending on package.