Minter.io vs SmartMetrics
Minter.io
minter.ioSmartMetrics
smartmetrics.coSide by side
| Figure | Minter.io | SmartMetrics |
|---|---|---|
| Price from | $9/mo | $9/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 10 |
| Spec score · Social Media Hashtag Tracking Software | 7.9 (#11) | 7.6 (#15) |
| Integrations | The site lists Slack reports, Power BI and Google Sheets data integration, and an MCP server for Claude, ChatGPT and other AI assistants. | For account analytics, SmartMetrics says it uses the official Facebook API and requires authorizing its service through Facebook. |
| Product | Minter.io provides social media analytics for Instagram, TikTok, X, Threads, Facebook and LinkedIn. | SmartMetrics provides Instagram account and hashtag analytics for brands and agencies. |
| Security | The security page says user and analytics data is stored in Frankfurt, Germany, with access limited to staff on a need-to-know basis. | The privacy policy says services use SSL, backups are encrypted and kept on dedicated servers inaccessible from the internet, and account access requires password verification. |
Plans
Minter.io
- Silver$9 a month
- Gold$19 a month
- Platinum$39 a month
- Pro 5$180 a month
- Agency 10$330 a month
- Agency 25$499 a month
- Agency 50$899 a month
SmartMetrics
- 3 profiles$9 a month
- 7 profiles$19 a month
- 15 profiles$39 a month
- 19 profiles$49 a month
- 33 profiles$79 a month
- 43 profiles$99 a month
- 65 profiles$149 a month
- 87 profiles$199 a month
- 109 profiles$249 a month
- 131 profiles$299 a month
In their own words
SmartMetrics
SmartMetrics provides Instagram account and hashtag analytics for brands and agencies through web access and an API. Account reports visualize more than 30 measures across accounts, posts, and stories, including audience demographics and geography, engagement, reach, and impressions. Hashtag tracking covers daily post updates, performance, sentiment, top posts, and related hashtags. The service also tracks brand mentions in real time and lets users respond from one place. Reports can be exported as PDF or CSV, charts as images, and shared through a secret link. Agency tools include scheduled and white-label reports, shared online reports, goals, and smart alerts. Its documented API uses key-based authentication over HTTPS; account analytics require authorization through Facebook. Plans start at $9 a month for up to three accounts, with hashtags counting toward the profile limit. A 14-day trial does not require a credit card, but the account is put on hold afterward unless the user subscribes.