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SPECIFICTION
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Mixpanel vs MonsterInsights

Mixpanel

mixpanel.com

MonsterInsights

monsterinsights.com

Side by side

FigureMixpanelMonsterInsights
Price fromFree$8.29/mo
Free planYesYes
Free trial——
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYes—
Plans published35
Spec score · Web analytics tools9.1 (#7)8.6 (#26)
Conversion funnelsYesYes
Data retentionunlimitedunlimited
Ecommerce trackingYesYes
Event trackingYesYes
Founded20092016
Free planYesYes
IntegrationsThe integration directory covers data warehouses, CDPs, BI, CRM, experimentation, feature flags, marketing automation, surveys, privacy and AI categories.The integrations listed include WPForms, Formidable Forms, Gravity Forms, Ninja Forms, Contact Form 7, Pretty Links, ThirstyAffiliates, and AffiliateWP.

Plans

Mixpanel

  • FreeFree
  • GrowthFree
  • EnterprisePriced on request

Mixpanel pricing →

MonsterInsights

  • FreeFree
  • Plus$99.50 a year
  • Pro$199.50 a year
  • Elite$299.50 a year
  • Agency$799 a year

MonsterInsights pricing →

In their own words

Mixpanel

Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.

Visit mixpanel.com

MonsterInsights

MonsterInsights has no write-up on Specifiction yet; its figures are above.

Visit monsterinsights.com