Mixpanel vs OpenPanel
Mixpanel
mixpanel.com
OpenPanel
openpanel.devSide by side
| Figure | Mixpanel | OpenPanel |
|---|---|---|
| Price from | Free | $2.08/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 11 |
| Spec score · Web analytics tools | 9.1 (#7) | 8.6 (#25) |
| Spec score · Product Analytics Tools | 8.6 (#13) | 8.3 (#21) |
| Event tracking | Yes | OpenPanel tracks clicks, views, and conversions through an event tracking API. |
| Founded | 2009 | 2023 |
| Free plan | Yes | Yes |
| Headquarters | San Francisco, California, United States | Stockholm, Sweden |
| Integrations | The integration directory covers data warehouses, CDPs, BI, CRM, experimentation, feature flags, marketing automation, surveys, privacy and AI categories. | Available integrations include Slack, Discord, and webhooks with custom headers and JavaScript payload transforms; S3-compatible storage and Google Cloud Storage are marked coming soon. |
| Paid from | 120 | 2.5 |
Plans
OpenPanel
- 5K events per month$2.50 a month
- 10K events per month$5 a month
- 100K events per month$20 a month
- 250K events per month$30 a month
- 500K events per month$50 a month
- 5K events per month$25 a year
- 10K events per month$50 a year
- 100K events per month$200 a year
- 250K events per month$300 a year
- 500K events per month$500 a year
In their own words
Mixpanel
Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.
OpenPanel
OpenPanel is an open-source analytics platform for tracking website visitors and analyzing behavior in apps. It captures clicks, views, and conversions through an event tracking API, then presents activity through real-time dashboards, funnels, cohorts, user profiles, session histories, session replay, and A/B testing. SDKs are listed for web frameworks and languages as well as Swift, Kotlin, and React Native. OpenPanel is available on web, Android, and iOS, through an API, or as a self-hosted deployment. The company says tracking uses no cookies and discards raw IP addresses after deriving geolocation and an anonymous visitor identifier. For cloud customers, analytics data is stored in Germany, backups are in the EU, and standard event data does not leave the EEA. Cloud pricing is based on monthly event volume: the 5K-events plan costs $2.50 a month. Self-hosting is free. Websites or apps, users, dashboards, charts, and tracked profiles are described as unlimited, while monthly event volume defines cloud plans.