Mixpanel vs Plausible Analytics
Mixpanel
mixpanel.com
Plausible Analytics
plausible.ioSide by side
| Figure | Mixpanel | Plausible Analytics |
|---|---|---|
| Price from | Free | $9/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Web analytics tools | 9.1 (#7) | 8.3 (#45) |
| Spec score · Web And Mobile Analytics Software | 8.6 (#11) | 7.8 (#20) |
| Spec score · Website Analytics | 8.5 (#13) | 7.7 (#24) |
| API access | Yes | Business includes Stats API access, while Enterprise adds Sites API access. |
| Conversion funnels | Yes | Yes |
| Data retention | unlimited | Retention is 3 years on Starter, 5 years on Business, and 5+ years on Enterprise. |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Founded | 2009 | 2018 |
| Free plan | Yes | No |
| Integrations | The integration directory covers data warehouses, CDPs, BI, CRM, experimentation, feature flags, marketing automation, surveys, privacy and AI categories. | Integrations include Google Analytics import, Search Console, Data Studio, Slack, and email reports. |
| Session recordings | Yes | No |
| Paid from | 120 | Paid plans start at $9 per month for Starter. |
Plans
Plausible Analytics
- Starter$9 a month
- Growth$14 a month
- Business$19 a month
- EnterprisePriced on request
In their own words
Mixpanel
Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.
Plausible Analytics
Plausible Analytics has no write-up on Specifiction yet; its figures are above.