Mixpanel vs PostHog

Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.

PostHog is a platform for building products, communicating with customers, and understanding customer data. Its suite includes product and web analytics, funnels, heatmaps, graphs and trends, lifecycle analysis, and user paths. Session Replay records sessions from web, React Native, iOS, Android, Flutter, and other SDKs. Feature Flags can target users, groups, or traffic percentages and support phased rollouts, kill switches, multivariate variants, JSON payloads, and beta opt-ins. An integrated data warehouse can use external sources such as Snowflake or BigQuery. PostHog CDP transforms events in real time and sends them to more than 50 destinations, including webhooks, Slack, Braze, and Customer.io. PostHog Desktop is a coding agent that can use product signals such as errors, support tickets, session replays, GitHub issues, Linear, and Zendesk to investigate causes and create pull requests. The free plan includes one year of event and metadata retention; free recordings are kept for one month. Paid plans guarantee seven years of event and metadata retention. PostHog also describes an open-source product licensed under MIT.