Mixpanel vs Visitor Analytics (TWIPLA)

Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.

Visitor Analytics (TWIPLA) tracks website activity, including page views, events, conversions, and ecommerce, with funnels, session recordings, extended data retention, and API access. Its free plan is free and includes 400 monthly page views, 20 monthly events, one conversion funnel, and 25 session recordings. Paid plans billed monthly are Starter at $2.99 a month, Basic at $12.99 a month, Advanced at $24.99 a month, and Pro at $39.99 a month. The pricing note also lists paid access from $2.39/mo (annual); listed monthly prices exclude VAT, and yearly billing is offered at 20% off. A 30-day unlimited free trial provides full-platform access with no commitment or credit card. Ready-made integrations are listed for Wix, WordPress, Weebly, Drupal, Joomla!, and October CMS. TWIPLA describes four cookie-free privacy modes, including a default Maximum Privacy mode that needs no consent, and states that it complies with GDPR, ePrivacy, and CCPA. Data is hosted in ISO 27001-certified data centers in Germany. Paid plans include unlimited collaborators, and API access is unlimited.