MloFlo vs RAD CRM
MloFlo
mloflo.com
RAD CRM
theradcrm.comSide by side
| Figure | MloFlo | RAD CRM |
|---|---|---|
| Price from | $4.99/mo | $197/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 11 | 3 |
| Spec score · Mortgage CRM Software | 8.7 (#3) | 7.3 (#23) |
| Integrations | MloFlo lists integrations and partners including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad. | The partner directory lists more than 30 integrations and names Arive, RETR, MABLS, Addy AI, and LendingPad among its partners. |
| Loan officer tools | The loan officer feature list includes a dashboard, POS, smart document collection, loan quoting, pre-approval generation, pipeline tracking, milestone notifications, referral tracking, SMS/MMS with video, AUS, credit pulls, drip automation, and a smart dialer. | Features include MISMO 3.4 and 1003 generation, automated prequalification letters, income calculations, mortgage comparisons, and rate tracking. |
| Mobile apps | MloFlo says its mobile app is available from the Google Play Store and iOS App Store. | RAD CRM has an iOS app for iPhone and iPad and an Android app listed on the app stores. |
| Support | The site lists [email protected] as its support email. | RAD says its support team provides onboarding, day-to-day help, and strategic guidance, and lists [email protected] and a phone number on its site. |
Plans
MloFlo
- SMS OnlyFree
- SMS/MMS$4.99 a month
- Rookie Plan$14.99 a month
- Pro Plan$29.99 a month
- Basic$49 a month
- Basic$69.99 a month
- Expert Plan$69.99 a month
- Pro$119 a month
- Elite$160 a month
- Pro$199.99 a month
In their own words
MloFlo
MloFlo is a mortgage CRM for loan officers, brokers, and their teams, combining CRM functions, point of sale, borrower and realtor portals, and automation. It runs on Android, iOS, and the web. Loan officer tools include loan quoting, pre-approval generation, document collection, pipeline and milestone tracking, referral tracking, messaging, credit pulls, drip automation, and a smart dialer. Borrowers can see loan status and milestones, upload documents, and sign disclosures. Realtor tools include an opportunities dashboard, co-branded digital mortgage app, buyer overview, and loan milestones. MloFlo lists integrations including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad. Lead integrations through API are available on Pro and Enterprise, not Basic. Basic costs $69.99 a month per loan-officer seat, or $62.99 a month when billed annually. Pro costs $199.99 a month per seat, with support seats at 55 USD per month. The pricing page also lists a 24.95 USD activation fee for voice/SMS/MMS plans.