MloFlo vs Surefire CRM

MloFlo is a mortgage CRM for loan officers, brokers, and their teams, combining CRM functions, point of sale, borrower and realtor portals, and automation. It runs on Android, iOS, and the web. Loan officer tools include loan quoting, pre-approval generation, document collection, pipeline and milestone tracking, referral tracking, messaging, credit pulls, drip automation, and a smart dialer. Borrowers can see loan status and milestones, upload documents, and sign disclosures. Realtor tools include an opportunities dashboard, co-branded digital mortgage app, buyer overview, and loan milestones. MloFlo lists integrations including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad. Lead integrations through API are available on Pro and Enterprise, not Basic. Basic costs $69.99 a month per loan-officer seat, or $62.99 a month when billed annually. Pro costs $199.99 a month per seat, with support seats at 55 USD per month. The pricing page also lists a 24.95 USD activation fee for voice/SMS/MMS plans.

Surefire CRM has no write-up on Specifiction yet; its figures are above.