Modern iO vs Postable
Modern iO
modernpostcard.com
Postable
postable.comSide by side
| Figure | Modern iO | Postable |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Postcard Maker Software | 7.6 (#10) | 7.6 (#11) |
| Headquarters | Carlsbad, California, USA | New York, NY |
| Notable limits | The retargeting page says businesses with average order value of $70+, customer lifetime value of $300+, and 3,000+ monthly unique visitors may fit its suggested model, while noting these are not absolutes. | Postable says not every element of a card design is customizable and that it does not offer address labels or separately ordered addressed envelopes. |
| Support | The maker offers support through chat, email, or phone and invites customers to speak with an expert about automated direct mail. | Business customers can contact dedicated account representatives by phone and email, while the site directs other users to its contact form. |
Plans
Modern iO
- New Homebuyer and Mover automated direct mail$0.88, paid once
- Email-to-Postal automated direct mail$0.99, paid once
- Direct Mail RetargetingPriced on request
Postable
- Free account and online address bookFree
- Greeting cards (1 card)Price not published
- Greeting cards (20 or more)Price not published
- Greeting cards (2–19 cards)Price not published
In their own words
Modern iO
Modern iO has no write-up on Specifiction yet; its figures are above.
Postable
Postable is a web service that prints, addresses, stamps, and mails physical greeting cards. Customers can choose a design, customize photos, messages, and fonts, or upload an image. Contacts can submit their details through a personal link, or users can import CSV and Excel files or enter addresses manually. The online address book is free even without card purchases. Carbon Copy sends one message to multiple contacts and personalizes each card with the recipient's name. Users can schedule birthday cards for the year in advance and anniversary cards for a chosen date. Business features include contact imports, logo-branded cards, volume discounts, and a dedicated account representative. Postable says its cards are printed on 100% post-consumer recycled paper. Cards usually arrive in about a week, but delivery is not guaranteed; tracking shows locations and estimated dates, while USPS does not scan final delivery. Listed card rates are $5.99 plus stamp for one card, $5.29 each plus stamp for 2–19 cards, and $4.59 each plus stamp for 20 or more. The site also lists the paid service from $2.24.