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SPECIFICTION
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Modern iO

modernpostcard.com

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Spec score 7.6 #10 of 24 in Postcard Maker Software

Spec sheet

What it does
Modern iO turns customer behavior and data signals into targeted, personalized automated direct mail campaigns.Read 3 Oct 2026 · modernpostcard.com
Security
Its privacy policy describes safeguards including access controls, secure transfer and encryption technologies, monitoring, vulnerability management, and incident response procedures.Read 3 Oct 2026 · modernpostcard.com
Privacy
Modern iO says it may use JavaScript tags, cookies, pixels, analytics tools, service providers, and data partners for audience matching and campaign measurement.Read 3 Oct 2026 · modernpostcard.com
Support
The maker offers support through chat, email, or phone and invites customers to speak with an expert about automated direct mail.Read 3 Oct 2026 · modernpostcard.com
Headquarters
Carlsbad, California, USARead 28 Sep 2026 · modernpostcard.com
Founded
1976Read 28 Sep 2026 · modernpostcard.com
Campaign types
The automated direct mail page lists website retargeting, homebuyer and mover mailings, and email-to-postal campaigns.Read 3 Oct 2026 · modernpostcard.com
Customer responsibilities
Clients remain responsible for their own privacy notices, consent mechanisms, website disclosures, and compliance with applicable laws.Read 3 Oct 2026 · modernpostcard.com
Integrations and data sources
The maker lists website visitor data, CRM data, homebuyer data, and email subscriber lists as potential campaign sources.Read 3 Oct 2026 · modernpostcard.com
Mail formats
Retargeting postcards are available in Jumbo 6″ x 9″ and Standard 4.25″ x 6″ sizes.Read 3 Oct 2026 · modernpostcard.com
Notable limits
The retargeting page says businesses with average order value of $70+, customer lifetime value of $300+, and 3,000+ monthly unique visitors may fit its suggested model, while noting these are not absolutes.Read 3 Oct 2026 · modernpostcard.com
Reporting
Modern iO provides a dashboard with program performance metrics for evaluating ongoing campaign results.Read 3 Oct 2026 · modernpostcard.com
Retargeting
Its retargeting service matches lost website visitors to mailable addresses and mails postcards each day.Read 3 Oct 2026 · modernpostcard.com
Targeting controls
Campaign filters can target visitors by pages visited, page views, cart activity, and geographic area.Read 3 Oct 2026 · modernpostcard.com
Website setup
The retargeting tag is described as asynchronous and lightweight, and the maker says Google Tag Manager can make placement easier.Read 3 Oct 2026 · modernpostcard.com
Who it is for
The maker says direct mail retargeting can suit B2C, B2B, and service companies seeking more orders or leads from interested website traffic.Read 3 Oct 2026 · modernpostcard.com

Plans and prices

New Homebuyer and Mover automated direct mail $0.88, paid once Pricing starts at $0.88 ea. · 100 cards per month minimum · setup, data, printing, postage, tracking, analytics included Read 3 Oct 2026 · modernpostcard.com
Email-to-Postal automated direct mail $0.99, paid once Pricing starts at $0.99 ea. · 100 cards per month minimum · weekly or monthly mailings Read 3 Oct 2026 · modernpostcard.com
Direct Mail Retargeting Priced on request Automatically billed on Fridays based on that week’s actual amount No minimums · no contracts · price depends on design, printing, postage, and weekly card volume Read 3 Oct 2026 · modernpostcard.com

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Where Specifiction places it

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