Modern iO vs Postalytics
Modern iO
modernpostcard.com
Postalytics
postalytics.comSide by side
| Figure | Modern iO | Postalytics |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 3 | 4 |
| Spec score · Postcard Maker Software | 7.6 (#10) | 8.8 (#2) |
| Founded | 1976 | 2017 |
| Headquarters | Carlsbad, California, USA | Rockland, Massachusetts, United States |
| Privacy | Modern iO says it may use JavaScript tags, cookies, pixels, analytics tools, service providers, and data partners for audience matching and campaign measurement. | Postalytics says it does not sell personal information or customer contact lists. |
| Support | The maker offers support through chat, email, or phone and invites customers to speak with an expert about automated direct mail. | The Free Plan lists email, chat and user guide support; the Marketer Plan lists enhanced support response and the Pro & Agency Plans list priority support response. |
| What it does | Modern iO turns customer behavior and data signals into targeted, personalized automated direct mail campaigns. | Postalytics automates creation, sending, personalization and measurement of direct-mail postcards and letters. |
Plans
Modern iO
- New Homebuyer and Mover automated direct mail$0.88, paid once
- Email-to-Postal automated direct mail$0.99, paid once
- Direct Mail RetargetingPriced on request
Postalytics
- Free PlanFree
- Free PlanFree
- Marketer Plan$199 a month
- Pro & Agency Plans$399 a month
In their own words
Modern iO
Modern iO has no write-up on Specifiction yet; its figures are above.
Postalytics
Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.