Mondo Metrics vs Podtrac

Mondo Metrics describes itself as an analytics operating system for media companies, bringing together podcast, social, video, newsletter, web, app, and streaming analytics. Podcast reports cover downloads, unique listeners, platform insights, retention trends, and episode or show breakdowns. Social and video tracking covers views, engagement, watch time, retention, and completion across Instagram, TikTok, Facebook, YouTube, and X. Web, app, and streaming analytics include pageviews, sessions, playback, drop-off, user paths, and conversions. MondoTrends benchmarks public posts and accounts on those five social platforms. Its tools include Mondo Scores, content-mix comparisons, Power Rankings, trend summaries, and market-account performance comparisons. Listed connections include Meta, TikTok, YouTube, Spotify, Apple Podcasts, GA4, Instagram, LinkedIn, X, iHeartRadio, Omny, Beehiiv, ART19, Megaphone, and Simplecast. Analysts can help set up dashboards, provide custom reports, and support integrations, tagging, and team training. A free plan is available; MondoTrends plans start at $1,000 a month, with custom pricing and a demo required.

Podtrac is a web service for measuring podcast audiences and tracking promotion activity. Its reports show daily episode downloads and breakdowns by source and country. Unique monthly audience counts are available for podcasts with at least 1,000 unique downloads per month. Reports refresh daily based on the prior day’s activity, with totals typically ready by noon UTC the following day. Smart Links create show-specific pages with artwork, episode details, an integrated player, and links to major podcast apps such as Apple Podcasts and Spotify. Their reports track clicks and downloads by episode, country, and app, and distinguish new listeners from all listeners. Podtrac also attributes podcast promotions, including dynamic ad insertion, in-episode promos, feed drops, and guest appearances. Measurement requires adding a Podtrac redirect prefix to episode URLs, through supported hosts or by editing a feed. A free basic measurement plan is listed. Shows or networks with 500,000 or more monthly downloads are directed to request a demo for promotion tools.