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SPECIFICTION
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Podtrac

analytics.podtrac.com

Free plan Web
Visit analytics.podtrac.com
Spec score 7.3 #21 of 26 in Podcast Analytics Software

What it is

Podtrac is a web service for measuring podcast audiences and tracking promotion activity. Its reports show daily episode downloads and breakdowns by source and country. Unique monthly audience counts are available for podcasts with at least 1,000 unique downloads per month. Reports refresh daily based on the prior day’s activity, with totals typically ready by noon UTC the following day. Smart Links create show-specific pages with artwork, episode details, an integrated player, and links to major podcast apps such as Apple Podcasts and Spotify. Their reports track clicks and downloads by episode, country, and app, and distinguish new listeners from all listeners. Podtrac also attributes podcast promotions, including dynamic ad insertion, in-episode promos, feed drops, and guest appearances. Measurement requires adding a Podtrac redirect prefix to episode URLs, through supported hosts or by editing a feed. A free basic measurement plan is listed. Shows or networks with 500,000 or more monthly downloads are directed to request a demo for promotion tools.

Spec sheet

Product
Podtrac provides podcast analysis, tools, and data to help users understand and grow shows, networks, and ad campaigns.Read 30 Sep 2026 · analytics.podtrac.com
Founded
2005Read 28 Sep 2026 · analytics.podtrac.com
Company history
Podtrac says it launched at the first podcasting conference in 2005.Read 30 Sep 2026 · analytics.podtrac.com
Demographics
Podtrac offers a demographic survey that displays audience data points on the user dashboard.Read 30 Sep 2026 · analytics.podtrac.com
Hosting compatibility
Podtrac says measurement remains consistent regardless of where podcast media files are hosted.Read 30 Sep 2026 · analytics.podtrac.com
Implementation
Measurement works by adding a Podtrac redirect prefix to episode URLs; publishers can add it through supported hosts or manually edit their feed.Read 30 Sep 2026 · analytics.podtrac.com
Measurement
Its measurement reports include daily episode downloads, source and country breakdowns, and unique monthly audience counts for podcasts with at least 1,000 unique downloads per month.Read 30 Sep 2026 · analytics.podtrac.com
Measurement standard
Podtrac says its podcast measurement data is certified compliant with IAB Podcast Measurement Technical Guidelines Version 2.0.Read 30 Sep 2026 · analytics.podtrac.com
Promo trades
Any Podtrac-measured podcast can request promo trades for free, while viewing and responding to inbound requests requires a paid account.Read 30 Sep 2026 · analytics.podtrac.com
Promotion attribution
Podcast-to-podcast attribution supports dynamic ad insertion promos, baked-in promos, feed drops, and guest appearances.Read 30 Sep 2026 · analytics.podtrac.com
Reporting cadence
Reports update daily from the previous day’s activity, with totals typically available by noon UTC the following day.Read 30 Sep 2026 · analytics.podtrac.com
Scale threshold
Shows or networks with 500,000 or more monthly downloads are directed to request a demo for the promotion tools.Read 30 Sep 2026 · analytics.podtrac.com
Security and privacy
Podtrac says it uses commercially reasonable physical, electronic, and procedural safeguards, and identifies itself as a service provider/data processor for measurement-service personal information.Read 30 Sep 2026 · analytics.podtrac.com
Service availability
Podtrac states its measurement service uses redundant cloud hosting, 24x7 monitoring, and guaranteed 99.99% uptime.Read 30 Sep 2026 · analytics.podtrac.com
Smart Link reporting
Smart Link reports show clicks and downloads by episode, country, and download app, with new-listener versus all-listener analysis.Read 30 Sep 2026 · analytics.podtrac.com
Smart Links
Smart Links lead to show-specific landing pages with artwork, episode information, an integrated player, and links to major podcast apps including Apple Podcasts and Spotify.Read 30 Sep 2026 · analytics.podtrac.com

Plans and prices

Getting Started Free Basic Podtrac measurement Read 30 Sep 2026 · analytics.podtrac.com
Enterprise Priced on request For large podcasts or podcast networks Read 30 Sep 2026 · analytics.podtrac.com
Grow Your Show Priced on request Advanced functionality and report options · one Smart Link · click and download performance reports Read 30 Sep 2026 · analytics.podtrac.com
Grow Your Show Plus Priced on request Multiple Smart Links · podcast-to-podcast promotion and attribution Read 30 Sep 2026 · analytics.podtrac.com

Every Podtrac plan and price →

Strong points and limits

Strong points

  • Free basic podcast measurement plan
  • Daily downloads and source and country breakdowns
  • Smart Links report clicks and downloads by episode
  • Supports several types of podcast-promotion attribution

Limits

  • Measurement requires a redirect prefix on episode URLs
  • Unique monthly audience counts require 1,000 monthly downloads
  • Inbound promo-trade requests require a paid account

Who it suits

Podtrac suits podcast publishers who want audience measurement, demographics, Smart Link reporting, or promotion attribution. Its basic measurement plan is free, while viewing and responding to inbound promo-trade requests requires a paid account.

Verdict

Podtrac combines podcast measurement with Smart Links and promotion attribution. Check the redirect setup and paid-account requirements against the reporting and promotion tools you need.

Where Specifiction places it

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