Magellan AI vs Podtrac
Magellan AI
magellan.ai
Podtrac
analytics.podtrac.comSide by side
| Figure | Magellan AI | Podtrac |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 2 | 4 |
| Spec score · Podcast Analytics Software | 8.3 (#4) | 7.3 (#21) |
| Measurement | Pixel-based tracking captures conversion events across podcast, broadcast, streaming audio, and video channels, with customizable reporting. | Its measurement reports include daily episode downloads, source and country breakdowns, and unique monthly audience counts for podcasts with at least 1,000 unique downloads per month. |
| Security and privacy | The verified downloads FAQ says Magellan AI collects a unique, anonymized version of each listener's IP address to compute statistical audience data. | Podtrac says it uses commercially reasonable physical, electronic, and procedural safeguards, and identifies itself as a service provider/data processor for measurement-service personal information. |
Plans
Magellan AI
- Verified downloads prefixFree
- Full Magellan AI platformPriced on request
Podtrac
- Getting StartedFree
- EnterprisePriced on request
- Grow Your ShowPriced on request
- Grow Your Show PlusPriced on request
In their own words
Magellan AI
Magellan AI is a platform for planning, tracking, and measuring audio advertising campaigns, with web and API access. Its planning tools search podcasts by keyword, network, genre, or topic, compare audiences and inventory, and help build media plans. Competitive intelligence analyzes ad activity and spend by advertiser, podcast, genre, vertical, demographic, and timeframe, with watchlists and notifications. Aircheck tools review ad content, length, and placement, flag delivery issues, and check promo codes and vanity URL reads. Pixel-based attribution tracks conversion events across podcasts, broadcast and streaming audio, YouTube, and video, with adjustable exposure and look-back windows. Audience analytics include demographic and download data; verified downloads track show and episode downloads and unique listenership. Reports can be exported or automatically sent to an S3 bucket. A free verified-download prefix provides download counts and show visibility, while full-platform access is offered through a demo request. Full-platform pricing is on request.
Podtrac
Podtrac is a web service for measuring podcast audiences and tracking promotion activity. Its reports show daily episode downloads and breakdowns by source and country. Unique monthly audience counts are available for podcasts with at least 1,000 unique downloads per month. Reports refresh daily based on the prior day’s activity, with totals typically ready by noon UTC the following day. Smart Links create show-specific pages with artwork, episode details, an integrated player, and links to major podcast apps such as Apple Podcasts and Spotify. Their reports track clicks and downloads by episode, country, and app, and distinguish new listeners from all listeners. Podtrac also attributes podcast promotions, including dynamic ad insertion, in-episode promos, feed drops, and guest appearances. Measurement requires adding a Podtrac redirect prefix to episode URLs, through supported hosts or by editing a feed. A free basic measurement plan is listed. Shows or networks with 500,000 or more monthly downloads are directed to request a demo for promotion tools.