MonsterInsights vs Triple Whale
MonsterInsights
monsterinsights.comTriple Whale
triplewhale.comSide by side
| Figure | MonsterInsights | Triple Whale |
|---|---|---|
| Price from | $8.29/mo | $219/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 5 | 5 |
| Spec score · Web analytics tools | 8.6 (#26) | 9.3 (#4) |
| Audience | The maker describes the product as built for publishers, online stores, and service businesses. | The company presents the product for ecommerce and retail brands, including marketing, ecommerce, and data leaders. |
| Founded | 2016 | 2021 |
| Free plan | Yes | Yes |
| Integrations | The integrations listed include WPForms, Formidable Forms, Gravity Forms, Ninja Forms, Contact Form 7, Pretty Links, ThirstyAffiliates, and AffiliateWP. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Product | MonsterInsights connects WordPress sites to Google Analytics and displays analytics data inside the WordPress dashboard. | Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions. |
| Support | The pricing page lists standard support for Plus, priority support for Pro, and premium support for Elite. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
Plans
MonsterInsights
- FreeFree
- Plus$99.50 a year
- Pro$199.50 a year
- Elite$299.50 a year
- Agency$799 a year
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
MonsterInsights
MonsterInsights has no write-up on Specifiction yet; its figures are above.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.