MonsterInsights vs Umami
MonsterInsights
monsterinsights.com
Umami
umami.isSide by side
| Figure | MonsterInsights | Umami |
|---|---|---|
| Price from | $8.29/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | — | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 4 |
| Spec score · Web analytics tools | 8.6 (#26) | 9.1 (#10) |
| Conversion funnels | Yes | Yes |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | The integrations listed include WPForms, Formidable Forms, Gravity Forms, Ninja Forms, Contact Form 7, Pretty Links, ThirstyAffiliates, and AffiliateWP. | The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs. |
| Privacy | The maker says Privacy Guard detects and strips personally identifiable information before it reaches Google Analytics, and describes its compliance features for GDPR, CCPA, PECR, and PIPEDA. | Umami says standard web analytics uses no cookies, does not track visitors across websites, and does not collect directly identifying information or sell data. |
| Product | MonsterInsights connects WordPress sites to Google Analytics and displays analytics data inside the WordPress dashboard. | Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue. |
| Support | The pricing page lists standard support for Plus, priority support for Pro, and premium support for Elite. | The Hobby plan includes community support, Pro includes email support, Business includes email and chat support, and Enterprise includes enterprise support. |
Plans
MonsterInsights
- FreeFree
- Plus$99.50 a year
- Pro$199.50 a year
- Elite$299.50 a year
- Agency$799 a year
In their own words
MonsterInsights
MonsterInsights has no write-up on Specifiction yet; its figures are above.
Umami
Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.