Mopinion vs Qualtrics

Mopinion collects and analyzes user feedback across websites, apps, and email. Its form builder supports different question types, metrics, styling, and branded assets. Forms can be triggered by events or user behavior and shown on selected pages or at particular points in a user journey. Analytics use AI to categorize and summarize written feedback, visualize data, and identify trends. The platform also includes real-time analysis, automated alerts and tags, conversational feedback, and unlimited surveys, feedback, and users. Integrations include Google Analytics, Slack, Jira, Salesforce, Marketo, HubSpot, Zendesk, Intercom, and Microsoft Teams. Webhooks can post feedback data in JSON to a chosen endpoint, while the API supports custom imports and app connections. Native and web SDKs are available for Android and iOS, with options for React Native, Flutter, Cordova, and Capacitor. Mopinion says customer data is stored in the EU by default and that it is ISO 27001 certified. Pricing starts at €279/mo, with a 14-day trial and no free plan. After the trial, the feedback inbox remains active, but reports go offline until the account upgrades.

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.