Motive vs RAM Tracking
Motive
gomotive.comRAM Tracking
ramtracking.comSide by side
| Figure | Motive | RAM Tracking |
|---|---|---|
| Price from | Free | £7.99/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 10 |
| Spec score · Fleet software: management, telematics and maintenance | 9.0 (#8) | 7.7 (#37) |
| Spec score · GPS Vehicle Tracking System | 8.6 (#4) | 7.5 (#18) |
| Spec score · GPS Tracking Software | 8.6 (#4) | 7.6 (#16) |
| Spec score · Fleet Telematics Software | 8.6 (#5) | 7.5 (#22) |
| Founded | 2013 | 2004 |
| Integrations | Motive's marketplace lists 417 applications, while its partnerships program describes more than 250 pre-built integrations. | The Innovator job-management tier lists Xero, QuickBooks, and Stripe financial integrations, while RAM’s API page names Haulage Exchange, Courier Exchange, project44, and Travel Net Systems. |
| Product | Motive is an AI-powered integrated operations platform for physical operations, combining safety, fleet, equipment, maintenance, spending, workforce, and operations intelligence tools. | RAM provides vehicle tracking, fleet and driver management, dash cams, and job management for trades and field service businesses. |
| Security | Motive says it has SOC 1 and SOC 2 Type II reports and PCI DSS compliance programmes; it also announced ISO 27001 and ISO 27701 certifications in August 2026. | RAM’s information security policy describes GDPR-oriented access controls, backups, data mapping and risk assessments, processor audits, and security training. |
| Support | Motive advertises 24/7 support and a help center covering installation, hardware, compliance, safety, cards and applications. | RAM lists UK-based support available Monday to Friday, 8:30am to 5pm. |
Plans
Motive
- Workforce Management free tierFree
- Workforce Management Free tierFree
- Motive platformPriced on request
- Paid Workforce ManagementPriced on request
- Workforce Management paid subscriptionPriced on request
RAM Tracking
- Lite£7.99 a month
- SD£7.99 a month
- Essential Fleet£18.44 a month
- Starter£25 a month
- Innovator£35 a month
- Professional£55 a month
- CorePriced on request
- Live alertPriced on request
- Live visionPriced on request
- PlusPriced on request
In their own words
Motive
Motive is an integrated operations platform for businesses that manage physical work, bringing together safety, fleet, equipment, maintenance, spending, workforce, and operations intelligence tools. Fleet Management provides visibility into vehicle location, utilization, and health, and automates work for fleet managers, dispatchers, and maintenance teams. It includes ELD compliance, driver qualification, IFTA reporting, CSA score management, and fuel efficiency insights. Driver Safety uses AI to monitor and protect drivers, with tools intended to help safety managers prevent collisions and reduce risk. Equipment monitoring covers trailers and vehicles through hardware and OEM integrations. The App Marketplace lists 250+ pre-built integrations and third-party applications managed from the Motive Dashboard. Motive offers 24/7 phone or in-app chat support; billing support has separate weekday hours. Its Fleet App requires an active subscription and supports iOS 15.0 or later and Android 9.0 or later. Creating jobs and dispatches and assigning drivers, vehicles, and assets are available in the web Fleet Dashboard. Platform prices are not displayed, and Motive directs visitors to request a quote.
RAM Tracking
RAM Tracking provides vehicle tracking, fleet and driver management, dash cams, and job management for trades, field service, fleet, haulage, and logistics businesses. Vehicle tracking offers live GPS locations, alerts, and performance reports; the Lite tier updates every two minutes and stores three months of reporting history. Job Management includes scheduling, digital job sheets, proof of work, quoting, and invoicing. Dash cam packages range from SD-card footage retrieval to connected cameras with live streaming and remote downloads. The Android and iOS app provides fleet maps, nearest-vehicle search, alerts, reports, and route information, but live locations require internet access and an existing RAM account. Lite tracking is desktop-only. Listed plans include Lite and SD at £7.99/month, Starter at £25 per user/month, Innovator at £35 per user/month, and Professional at £55 per user/month. RAM also offers APIs and financial integrations.