Motive vs Trackunit
Motive
gomotive.comTrackunit
trackunit.comSide by side
| Figure | Motive | Trackunit |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 3 |
| Spec score · Fleet software: management, telematics and maintenance | 9.0 (#8) | 7.0 (#62) |
| Spec score · GPS Tracking Software | 8.6 (#4) | 6.9 (#23) |
| Spec score · Fleet Telematics Software | 8.6 (#5) | 6.9 (#32) |
| Spec score · Fleet Management Software | 8.5 (#6) | 7.0 (#37) |
| Fleet visibility | Fleet Management provides visibility into vehicle location, utilization, and health and automates workflows for fleet managers, dispatchers, and maintenance teams. | Trackunit Manager provides a mixed-fleet interface with real-time equipment location and status insights. |
| Founded | 2013 | 1998 |
| Headquarters | San Francisco, California, United States | Aalborg, Denmark |
| Integrations | Motive's marketplace lists 417 applications, while its partnerships program describes more than 250 pre-built integrations. | Trackunit says it connects data from more than 100 OEM integrations, including JCB, Wacker Neuson, JLG, CNHI, John Deere, and Komatsu. |
| Maintenance | Maintenance tools cover inspections, availability, AI fault codes, health insights, service scheduling, service history and maintenance reports. | The fleet solution uses CAN data, diagnostics, alerts, and runtime data to identify issues and trigger service workflows. |
| Mobile apps | The Fleet App is available for iOS 15.0 or later and Android 9.0 or later, and requires an active Motive subscription to use. | Trackunit’s mobile suite includes Fit for installation validation, On for controlled machine access, and Go for fleet management. |
| Security | Motive says it has SOC 1 and SOC 2 Type II reports and PCI DSS compliance programmes; it also announced ISO 27001 and ISO 27701 certifications in August 2026. | Trackunit says data is encrypted in transit and at rest, the platform receives regular third-party penetration testing, and personal data is handled in accordance with GDPR. |
| Support | Motive advertises 24/7 support and a help center covering installation, hardware, compliance, safety, cards and applications. | The pricing page describes an online help center as the starting service package, with options for live support, professional services, and guaranteed uptime. |
Plans
Motive
- Workforce Management free tierFree
- Workforce Management Free tierFree
- Motive platformPriced on request
- Paid Workforce ManagementPriced on request
- Workforce Management paid subscriptionPriced on request
Trackunit
- ContractorPriced on request
- OEMPriced on request
- RentalPriced on request
In their own words
Motive
Motive is an integrated operations platform for businesses that manage physical work, bringing together safety, fleet, equipment, maintenance, spending, workforce, and operations intelligence tools. Fleet Management provides visibility into vehicle location, utilization, and health, and automates work for fleet managers, dispatchers, and maintenance teams. It includes ELD compliance, driver qualification, IFTA reporting, CSA score management, and fuel efficiency insights. Driver Safety uses AI to monitor and protect drivers, with tools intended to help safety managers prevent collisions and reduce risk. Equipment monitoring covers trailers and vehicles through hardware and OEM integrations. The App Marketplace lists 250+ pre-built integrations and third-party applications managed from the Motive Dashboard. Motive offers 24/7 phone or in-app chat support; billing support has separate weekday hours. Its Fleet App requires an active subscription and supports iOS 15.0 or later and Android 9.0 or later. Creating jobs and dispatches and assigning drivers, vehicles, and assets are available in the web Fleet Dashboard. Platform prices are not displayed, and Motive directs visitors to request a quote.