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SPECIFICTION
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Motive vs Zonar

Motive

gomotive.com

Zonar

zonar.com

Side by side

FigureMotiveZonar
Price fromFree—
Free planYes—
Free trialYes—
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
APIYes—
Plans published51
Spec score · Electronic Logging Device Software8.5 (#1)6.7 (#25)
Spec score · Fleet software: management, telematics and maintenance9.0 (#8)6.9 (#64)
Spec score · Fleet Management Software8.5 (#6)6.7 (#39)
Fleet ManagementFleet Management provides vehicle location, usage and health visibility with automated management workflows.Zonar Ignition provides real-time trip data and vehicle diagnostics, tailored dashboards, alerts for unauthorized asset movement, and scheduled maintenance reporting.
Founded2013Zonar says it was founded in 2001.
HeadquartersSan Francisco, California, United StatesZonar identifies Seattle, Washington as its headquarters.
SecurityMotive says it has SOC 1 and SOC 2 Type II reports and PCI DSS compliance programmes; it also announced ISO 27001 and ISO 27701 certifications in August 2026.Zonar announced it achieved SOC 2 Type 1 certification in May 2026 and said it was pursuing SOC 2 Type 2.
SupportMotive advertises 24/7 support and a help center covering installation, hardware, compliance, safety, cards and applications.Zonar offers 24/7/365 Customer Success support for software and hardware questions.
What it doesMotive markets an AI-powered operations platform intended to improve safety, productivity and profitability for physical-operations fleets.Zonar provides fleet management and safety solutions for fleets, including student transportation, commercial trucking, transit, vocational, and public sector fleets.
Who it servesMotive serves businesses from small companies to Fortune 500 enterprises in transportation, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector.Zonar says it serves small and midsized businesses, enterprise fleets, and public sector organizations across the Americas.

Plans

Motive

  • Workforce Management free tierFree
  • Workforce Management Free tierFree
  • Motive platformPriced on request
  • Paid Workforce ManagementPriced on request
  • Workforce Management paid subscriptionPriced on request

Motive pricing →

Zonar

  • Zonar fleet management solutionsPriced on request

Zonar pricing →

In their own words

Motive

Motive is an integrated operations platform for businesses that manage physical work, bringing together safety, fleet, equipment, maintenance, spending, workforce, and operations intelligence tools. Fleet Management provides visibility into vehicle location, utilization, and health, and automates work for fleet managers, dispatchers, and maintenance teams. It includes ELD compliance, driver qualification, IFTA reporting, CSA score management, and fuel efficiency insights. Driver Safety uses AI to monitor and protect drivers, with tools intended to help safety managers prevent collisions and reduce risk. Equipment monitoring covers trailers and vehicles through hardware and OEM integrations. The App Marketplace lists 250+ pre-built integrations and third-party applications managed from the Motive Dashboard. Motive offers 24/7 phone or in-app chat support; billing support has separate weekday hours. Its Fleet App requires an active subscription and supports iOS 15.0 or later and Android 9.0 or later. Creating jobs and dispatches and assigning drivers, vehicles, and assets are available in the web Fleet Dashboard. Platform prices are not displayed, and Motive directs visitors to request a quote.

Visit gomotive.com

Zonar

Zonar has no write-up on Specifiction yet; its figures are above.

Visit zonar.com