Mouseflow vs TruConversion
Mouseflow
mouseflow.comTruConversion
truconversion.comSide by side
| Figure | Mouseflow | TruConversion |
|---|---|---|
| Price from | $25/mo | $41/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 9 | 6 |
| Spec score · Heatmap and session replay tools | 9.2 (#4) | 7.5 (#52) |
| Features | Its platform includes session replay, website heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. | The product offers Smart Funnels, session recordings, heatmaps, form analytics, microsurveys, and surveys. |
| Free plan | Yes | No |
| Heatmaps | Mouseflow provides click, scroll, geo, attention, movement, interactive and friction heatmaps. | Heatmaps show where visitors click, scroll, and interact, with filters including location and device. |
| Integrations | The integration catalog lists 42 integrations, including Google Analytics, Google Tag Manager, Adobe Analytics, AB Tasty, Shopify, Google Ads, Salesforce, Slack and Microsoft Teams. | The site lists Shopify, Mailchimp, HubSpot, Salesforce, Zapier, Campaign Monitor, iContact, Drip, Infusionsoft, WordPress, Optimizely, and ActiveCampaign as compatible tools. |
| Mobile capture | Yes | Yes |
| Privacy | Mouseflow says it masks IP addresses automatically and stores EU customer data within the EU. | The privacy policy states that TruConversion does not sell personal data and says it processes data in compliance with GDPR and applicable laws. |
| Product | Mouseflow tracks clicks, mouse movement, scrolls, forms, and page content as visitors browse a website, then sends the data to its platform. | TruConversion describes itself as an analytics and feedback application that helps analyze website and mobile visitor behavior to improve conversions. |
| Security | Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and its US data center meets HIPAA standards. | The security policy says data is sent over HTTPS and input data can be obfuscated or HTML content excluded or replaced. |
| Session recordings | Yes | Session recordings capture visitor actions including mouse movement, scrolling, clicks, and keystrokes, and can be triggered by user behavior. |
| Support | Official materials advertise live chat and email support, with priority support and customer-success-manager options on higher tiers. | Sales and support teams are available via live chat and email. |
Plans
Mouseflow
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- EnterprisePriced on request
TruConversion
- Basic$41 a month
- Plus$83 a month
- Pro$149 a month
- Agency Basic$408 a month
- Agency Plus$990 a month
- Agency Pro$1,790 a month
In their own words
Mouseflow
Mouseflow records website visitor behavior, tracking clicks, mouse movement, scrolls, forms, and page content. Its platform includes session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. Mouseflow says it records all sessions without sampling, and includes rage-click detection and mobile capture. Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction. Integrations listed include Adobe Analytics, Google Analytics, Google Tag Manager, AB Tasty, Shopify, and Google Ads. Setup can use a JavaScript snippet before the closing body tag, with plugins and integrations also available. Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and that its US data center meets HIPAA standards. It says IP addresses are masked automatically and EU customer data is stored in the EU. The free plan includes 500 sessions per month; paid plans include stated session and retention limits. When a monthly session allowance runs out, tracking stops until refill or upgrade.
TruConversion
TruConversion has no write-up on Specifiction yet; its figures are above.