Mouseflow vs VWO Insights
Mouseflow
mouseflow.com
VWO Insights
vwo.comSide by side
| Figure | Mouseflow | VWO Insights |
|---|---|---|
| Price from | $25/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 9 | 3 |
| Spec score · Heatmap and session replay tools | 9.2 (#4) | 7.2 (#59) |
| Founded | 2009 | 2009 |
| Headquarters | Copenhagen, Denmark | Delhi, India |
| Integrations | The integration catalog lists 42 integrations, including Google Analytics, Google Tag Manager, Adobe Analytics, AB Tasty, Shopify, Google Ads, Salesforce, Slack and Microsoft Teams. | The maker lists integrations including Adobe Analytics, Adobe Experience Platform, Amplitude, Microsoft Clarity, and Google Analytics 4. |
| Privacy | Mouseflow says it masks IP addresses automatically and stores EU customer data within the EU. | Sensitive information is automatically masked, and the FAQ says teams can control field masking and choose session sampling or capture all users. |
| Security | Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and its US data center meets HIPAA standards. | Wingify lists certifications including ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II. |
| Support | Official materials advertise live chat and email support, with priority support and customer-success-manager options on higher tiers. | The product page advertises a dedicated success manager and technical experts, with 24/7 support and 99% CSAT. |
Plans
Mouseflow
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- EnterprisePriced on request
VWO Insights
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
Mouseflow
Mouseflow records website visitor behavior, tracking clicks, mouse movement, scrolls, forms, and page content. Its platform includes session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. Mouseflow says it records all sessions without sampling, and includes rage-click detection and mobile capture. Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction. Integrations listed include Adobe Analytics, Google Analytics, Google Tag Manager, AB Tasty, Shopify, and Google Ads. Setup can use a JavaScript snippet before the closing body tag, with plugins and integrations also available. Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and that its US data center meets HIPAA standards. It says IP addresses are masked automatically and EU customer data is stored in the EU. The free plan includes 500 sessions per month; paid plans include stated session and retention limits. When a monthly session allowance runs out, tracking stops until refill or upgrade.