Mouseflow vs Wingify Behavior Analytics (formerly VWO Insights)
Mouseflow
mouseflow.comWingify Behavior Analytics (formerly VWO Insights)
wingify.comSide by side
| Figure | Mouseflow | Wingify Behavior Analytics (formerly VWO Insights) |
|---|---|---|
| Price from | $25/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 9 | 3 |
| Spec score · Heatmap and session replay tools | 9.2 (#4) | 8.1 (#37) |
| Spec score · Customer Service Screen Recording Software | 8.7 (#4) | 7.5 (#12) |
| Compliance | Mouseflow lists GDPR, EU-U.S. Data Privacy Framework, CCPA/CPRA, HIPAA for the US region, PCI DSS payment vendors and ISO 27001 infrastructure among its compliance frameworks. | The product page states GDPR and CCPA compliance and SOC 2 Type II and ISO 27001 certification. |
| Data residency | The company states that EU account data is stored in EU infrastructure and US account data in US infrastructure. | Wingify lists data centers in the US, EU, and India. |
| Form analytics | Form analytics reports field interaction, submit failures and converted or abandoned users. | Form analytics can identify fields where visitors hesitate or abandon a form. |
| Founded | 2009 | 2009 |
| Free plan | Yes | No |
| Headquarters | Copenhagen, Denmark | Delhi, India and Paris, France |
| Heatmaps | Mouseflow provides click, scroll, geo, attention, movement, interactive and friction heatmaps. | Heatmaps show where visitors click, tap, and scroll on a page. |
| Integrations | The integration catalog lists 42 integrations, including Google Analytics, Google Tag Manager, Adobe Analytics, AB Tasty, Shopify, Google Ads, Salesforce, Slack and Microsoft Teams. | Wingify's integration page says its REST API can be used to start, stop, or pause tests and integrate reports into internal dashboards. |
| Mobile capture | Yes | Yes |
| Privacy | Mouseflow says it masks IP addresses automatically and stores EU customer data within the EU. | The product says sensitive information is masked automatically, and teams can control which fields are masked. |
| Product | Mouseflow tracks clicks, mouse movement, scrolls, forms, and page content as visitors browse a website, then sends the data to its platform. | Wingify Behavior Analytics captures interactions to help teams understand visitor behavior and identify growth opportunities. |
| Rage-click detection | Yes | Yes |
| Session recordings | Yes | Session recordings replay user journeys and can reveal rage clicks and navigation loops. |
| Support | Official materials advertise live chat and email support, with priority support and customer-success-manager options on higher tiers. | The product page offers 24/7 technical support, a dedicated success manager, and reports a 99% CSAT. |
Plans
Mouseflow
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- EnterprisePriced on request
Wingify Behavior Analytics (formerly VWO Insights)
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Wingify Behavior Analytics (formerly VWO Insights) pricing →
In their own words
Mouseflow
Mouseflow records website visitor behavior, tracking clicks, mouse movement, scrolls, forms, and page content. Its platform includes session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. Mouseflow says it records all sessions without sampling, and includes rage-click detection and mobile capture. Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction. Integrations listed include Adobe Analytics, Google Analytics, Google Tag Manager, AB Tasty, Shopify, and Google Ads. Setup can use a JavaScript snippet before the closing body tag, with plugins and integrations also available. Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and that its US data center meets HIPAA standards. It says IP addresses are masked automatically and EU customer data is stored in the EU. The free plan includes 500 sessions per month; paid plans include stated session and retention limits. When a monthly session allowance runs out, tracking stops until refill or upgrade.
Wingify Behavior Analytics (formerly VWO Insights)
Wingify Behavior Analytics (formerly VWO Insights) has no write-up on Specifiction yet; its figures are above.