Moz Pro vs Semrush
Moz Pro
moz.com
Semrush
semrush.comSide by side
| Figure | Moz Pro | Semrush |
|---|---|---|
| Price from | $49/mo | $10/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| API | — | Yes |
| Plans published | 8 | 13 |
| Spec score · SEO tools | 8.4 (#36) | 9.1 (#10) |
| Spec score · Competitor SEO Tools | 8.1 (#15) | 8.5 (#6) |
| Spec score · SEO Reporting Software | 8.2 (#9) | 8.5 (#3) |
| Spec score · SEO Analytics Software | 8.0 (#16) | 8.5 (#6) |
| Spec score · AI SEO Software | 8.0 (#16) | 8.4 (#7) |
| Backlink analysis | Yes | Yes |
| Competitor research | Yes | Yes |
| Free plan | No | Yes |
| Keyword research | Yes | Yes |
| Rank tracking | Yes | Yes |
| Site audit | Yes | Yes |
Plans
Moz Pro
- Starter$49 a month
- Standard$99 a month
- Medium$179 a month
- Large$299 a month
- Standard$950 a year
- Medium$1,719 a year
- Large$2,868 a year
- EnterprisePriced on request
Semrush
- FreeFree
- FreeFree
- SEO$117.33 a month
- StarterPrice not published
- Pro+Price not published
- AdvancedPrice not published
- Base Report$10 a month
- Pro Report$20 a month
- Additional Users$45 a month
- Lead Generation$90 a month
In their own words
Moz Pro
Moz Pro is a suite of SEO analytics tools for keyword research, rank tracking, site audits, backlink analysis, and competitor research. Keyword Explorer, SERP analysis, and Rank Tracker help identify keyword opportunities and monitor search performance. Campaigns, Domain Overview, and Site Crawl can track progress and surface technical site issues. AI Visibility tools track prompts and visibility across GPT, Gemini, Google AI Mode, and Perplexity. Campaign setup can connect to Google Analytics, while MozBar Premium is a Chrome extension for examining on-page elements and search results. Plans include online support and Help Hub access, with same-day help from a person. A free Moz Community account offers limited access to MozBar, Keyword Explorer, and Link Explorer for backlink research. Moz offers a free Pro trial, but signup requires a credit card. Listed monthly plans are Starter at $49 a month, Standard at $99 a month, Medium at $179 a month, and Large at $299 a month. Overages are not included; additional campaigns, crawl pages, keywords, and lists can be purchased for monthly fees.