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SPECIFICTION
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Moz Pro vs Sitebulb

Moz Pro

moz.com

Sitebulb

sitebulb.com

Side by side

FigureMoz ProSitebulb
Price from$49/mo—
Free plan——
Free trialYesYes
Open source——
WebYesYes
Windows—Yes
macOS—Yes
Plans published84
Spec score · SEO tools8.4 (#36)9.1 (#12)
Spec score · SEO Analytics Software8.0 (#16)8.5 (#7)
Spec score · AI SEO Software8.0 (#16)8.4 (#8)
Backlink analysisYesNo
Competitor researchYesNo
Free planNoNo
Keyword researchYesYes
Site auditYesYes

Plans

Moz Pro

  • Starter$49 a month
  • Standard$99 a month
  • Medium$179 a month
  • Large$299 a month
  • Standard$950 a year
  • Medium$1,719 a year
  • Large$2,868 a year
  • EnterprisePriced on request

Moz Pro pricing →

Sitebulb

  • Lite$18 a month
  • Pro$42 a month
  • Sitebulb CloudPrice not published
  • Cloud£95 a month

Sitebulb pricing →

In their own words

Moz Pro

Moz Pro is a suite of SEO analytics tools for keyword research, rank tracking, site audits, backlink analysis, and competitor research. Keyword Explorer, SERP analysis, and Rank Tracker help identify keyword opportunities and monitor search performance. Campaigns, Domain Overview, and Site Crawl can track progress and surface technical site issues. AI Visibility tools track prompts and visibility across GPT, Gemini, Google AI Mode, and Perplexity. Campaign setup can connect to Google Analytics, while MozBar Premium is a Chrome extension for examining on-page elements and search results. Plans include online support and Help Hub access, with same-day help from a person. A free Moz Community account offers limited access to MozBar, Keyword Explorer, and Link Explorer for backlink research. Moz offers a free Pro trial, but signup requires a credit card. Listed monthly plans are Starter at $49 a month, Standard at $99 a month, Medium at $179 a month, and Large at $299 a month. Overages are not included; additional campaigns, crawl pages, keywords, and lists can be purchased for monthly fees.

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Sitebulb

Sitebulb has no write-up on Specifiction yet; its figures are above.

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