Muck Rack vs NewsWhip Spike
Muck Rack
muckrack.com
NewsWhip Spike
newswhip.comSide by side
| Figure | Muck Rack | NewsWhip Spike |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 1 |
| Spec score · Media Monitoring Software | 7.7 (#5) | 7.6 (#7) |
| Spec score · Social Media Listening Software | 8.0 (#22) | 7.7 (#40) |
| Spec score · Brand Intelligence Software | 7.6 (#11) | 7.6 (#12) |
| Alert channels | email,Slack | Email,Slack,Microsoft Teams |
| Audience | Muck Rack says its PR platform serves teams from enterprise brands and global agencies to emerging businesses, boutique agencies, single practitioners, and freelancers; journalists have free tools. | The product is presented for global brands, publishers, communications teams, and insights teams. |
| Founded | 2009 | NewsWhip was founded by Paul Quigley and Andrew Mullaney in 2011, and Spike launched in 2013. |
| Integrations | The maker's integrations help collection lists email integration and Slack integration; pricing also lists alerts via email and Slack and Google Analytics integration. | NewsWhip says Spike alerts can be sent to Slack and Microsoft Teams, while Timeline data can be exported for PowerPoint and spreadsheets. |
| News monitoring | Yes | Yes |
| Purpose | Muck Rack describes itself as an AI communications platform that helps organizations see what is happening, understand why it matters, and act with confidence. | NewsWhip Spike combines real-time web and social content feeds with public engagement data to identify and predict content that matters. |
| Security | Muck Rack states that it is SOC 2 certified and describes access controls, encryption, monitoring, incident response, continuous testing, independent audits, and third-party assessments. | NewsWhip's terms say it maintains commercially reasonable administrative, physical, and technical safeguards to protect personal data. |
| Social network coverage | X,Facebook,Instagram,YouTube,TikTok,LinkedIn | Facebook,Reddit,X,Instagram,YouTube,TikTok |
| Support | The pricing page lists self-led onboarding and pooled customer success for Starter, with instructor-led onboarding and named customer success for Standard and Premier. | NewsWhip lists a Customer Success contact for help with its tools. |
| Web monitoring | Yes | The product page says new articles can be found within minutes and coverage spans every country and language. |
Plans
Muck Rack
- StarterPriced on request
- StandardPriced on request
- PremierPriced on request
In their own words
NewsWhip Spike
NewsWhip Spike has no write-up on Specifiction yet; its figures are above.