Muck Rack vs Respona
Muck Rack
muckrack.com
Respona
respona.comSide by side
| Figure | Muck Rack | Respona |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 5 |
| Spec score · Blogger Outreach Software | 7.5 (#10) | 7.6 (#9) |
| API | The Muck Rack API programmatically provides article, broadcast, and media intelligence data and is available for Premier customers. | Respona documents an API that uses secret API keys, configurable scopes, optional IP allowlists, and key rotation. |
| Data handling | The maker says data resides in AWS US-EAST-1 in Virginia, is encrypted in transit with TLS 1.2 minimum and at rest with AES-256, and customer data is retained indefinitely unless deletion is requested at contract termination. | Its terms say campaign metadata and outreach performance data may be used in de-identified and aggregated form to improve its services, and customer content is not disclosed to other customers. |
| Integrations | The maker's integrations help collection lists email integration and Slack integration; pricing also lists alerts via email and Slack and Google Analytics integration. | The integrations page lists Ahrefs, Semrush, Moz, Google email, Microsoft email, and IMAP/SMTP; HubSpot and Zapier are marked coming soon. |
Plans
Muck Rack
- StarterPriced on request
- StandardPriced on request
- PremierPriced on request
Respona
- Starter$100, paid once
- Standard$160, paid once
- Authority$240, paid once
- Power$400, paid once
- Elite$500, paid once
In their own words
Respona
Respona is a link-building and digital PR platform that describes its service as handling outreach and placement execution for customers. Campaigns identify articles ranking in search results and appearing in AI-generated answers for selected keywords and prompts. Prospecting searches blogs, news articles, and web results for link opportunities, while contact discovery finds verified details for people at selected websites. Email tools support personalized sequences, automated follow-ups, auto-reply and bounce detection, and email analysis. Its five pay-per-placement tiers are Starter at $100, paid once, Standard at $160, paid once, Authority at $240, paid once, Power at $400, paid once, and Elite at $500, paid once. Each tier specifies publisher DR and monthly traffic thresholds, from DR 20+ and 100–5K monthly traffic for Starter to DR 60+ and 1K–100K for Elite. The platform is available on web and through an API. Listed integrations include Ahrefs, Semrush, Moz, Google email, Microsoft email, and IMAP/SMTP; HubSpot and Zapier are marked coming soon. The API uses secret keys with configurable scopes, optional IP allowlists, and key rotation. Respona excludes several restricted promotional categories from its link-building work.