Muck Rack vs Signal AI
Muck Rack
muckrack.comSignal AI
signal-ai.comSide by side
| Figure | Muck Rack | Signal AI |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · Media Monitoring Software | 7.7 (#5) | 7.5 (#9) |
| Spec score · Social Media Listening Software | 8.0 (#22) | 7.8 (#33) |
| Spec score · Public Relations (PR) Software | 7.8 (#6) | 7.4 (#11) |
| Spec score · Brand Intelligence Software | 7.6 (#11) | 7.5 (#15) |
| Spec score · Social Listening Tools | 7.6 (#12) | 7.6 (#14) |
| Alert channels | email,Slack | email,Slack |
| Founded | 2009 | 2013 |
| Integrations | The maker's integrations help collection lists email integration and Slack integration; pricing also lists alerts via email and Slack and Google Analytics integration. | Signal AI offers an API for business intelligence solutions and Model Context Protocol support for LLMs and AI agents, including Claude, ChatGPT, and Copilot. |
| News monitoring | Yes | Yes |
| Purpose | Muck Rack describes itself as an AI communications platform that helps organizations see what is happening, understand why it matters, and act with confidence. | Signal AI provides reputation and risk intelligence to help organizations monitor external information and make business decisions. |
| Sentiment analysis | Yes | Yes |
| Support | The pricing page lists self-led onboarding and pooled customer success for Starter, with instructor-led onboarding and named customer success for Standard and Premier. | The reputation platform page says its Customer Success team is available to help customers get value from the platform. |
| Web monitoring | Yes | Yes |
Plans
Muck Rack
- StarterPriced on request
- StandardPriced on request
- PremierPriced on request
In their own words
Signal AI
Signal AI provides reputation and risk intelligence for organizations tracking external information about brands, competitors and business risks. Its platform covers more than 226 markets and 120 languages, and its AIQ engine processes over 5.5 million articles daily. Reputation monitoring searches media, podcasts, broadcasts, regulatory documents, social media and LLM citations, with continuous monitoring of saved searches. Analytics surface themes, high-impact stories, narrative opportunities and potential business risks. The platform offers unlimited real-time alerts for coverage and developing narratives, while article-level unique visitor counts come through partnerships with more than 5,000 publishers. Risk tools map an organization’s risk register against external signals and provide assessments with impact, likelihood, trajectory and time horizon. Ask AIQ retrieves relevant data and generates answers about coverage, competitors and risk exposure. API access covers reputation and risk endpoints, and MCP support is offered for LLMs and AI agents including Claude, ChatGPT and Copilot. Insights link to published material, and Signal AI describes its data as licensed and source-traceable. Pricing is on request; access is via web and API.