Mystery Management vs PRISM Mystery Shopping Platform

Mystery Management runs tailored mystery shopping and customer experience programs for businesses, measuring customer journeys and service standards. Its evaluations include customer satisfaction surveys, compliance audits, price verification, website and telephone mystery shopping, and merchandising and promotion inspections. Programs, questionnaires, and reporting are tailored to each client, from single locations to large national programs. The company lists clients in retail, hospitality, transport, pharmacy, government, and other customer-facing sectors, and says it has more than 9,000 active shoppers across metropolitan and regional Australia.

Approved shoppers use an app to view assignments, check in and out, submit reports and photos, review payment history, and receive updates. Clients can use a dashboard to see results, scorecards, benchmarks, and trends, with views from network-wide results down to individual reports. Mystery shop results are described as available within 24 hours, with tailored monthly summaries. Operational tools include Fix It for tracking maintenance or other issues, and checklists for operational and compliance standards. Pricing is by tailored quote, with fees invoiced under a client agreement.

PRISM Mystery Shopping Platform supports internal and vendor-run programs for measuring brand and customer experience. It handles on-site inspections, crowdsourced microshops, web-based shops, recorded telephone shops, covert video shops, and audio shops. Evaluators can submit shop data through the integrated iSecretShop mobile app or by computer. The maker says its network includes nearly 1,000,000 registered evaluators and field agents, with more than 150 demographic data points, custom demographic fields, and multi-language and currency support. Forms can use varied question logic, while fraud checks look for suspicious patterns and examine image metadata. The dashboard combines mystery shopping with channels such as internal audits, price audits, surveys, polling, and online reputation management. It offers custom views, comparative filters, benchmarking, hierarchical access controls, and unlimited authorized users without per-user fees. Scheduled reports can be sent by API, FTP, sFTP, or email. A Team Action Module can trigger plans when field defects are found. The platform is available on Android, iOS, web, and API. Pricing is on request.