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SPECIFICTION
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Nalloo vs RB2B

Nalloo

nalloo.com

RB2B

rb2b.com

Side by side

FigureNallooRB2B
Price from€75/mo$79/mo
Free planYesYes
Free trial—Yes
Open source——
WebYesYes
APIYesYes
Plans published54
Spec score · Website Visitor Identification Software8.0 (#11)7.8 (#14)
Spec score · Visitor Identification Software7.9 (#15)7.7 (#21)
Spec score · Website Visitor Tracking Software7.9 (#12)7.8 (#13)
ProductNalloo identifies the companies behind anonymous B2B website traffic by company name, domain and on-site intent.RB2B identifies anonymous website visitors and sends visitor data to a CRM, Slack, or an activation platform.
SupportThe free plan includes community support, Starter includes email support, Scale includes priority support, and Enterprise includes dedicated support.The pricing page lists a self-serve knowledge base and AI chat and email support across its plans, with human escalation also listed.

Plans

Nalloo

  • FreeFree
  • Pay as you go€0.20, paid once
  • Starter€75 a month
  • Scale€500 a month
  • EnterprisePriced on request

Nalloo pricing →

RB2B

  • FreeFree
  • Starter$79 a month
  • Pro$149 a month
  • Pro+$199 a month

RB2B pricing →

In their own words

Nalloo

Nalloo identifies companies behind anonymous B2B website traffic, including company name, domain, and on-site intent. Company details can include industry, size, headquarters, founding year, and technology hints from public sources. It connects to HubSpot, Salesforce, and Pipedrive through one-click OAuth integrations; an optional IMAP inbox scanner can also surface and enrich companies that have emailed you. Branded nll.me short links provide company-level click attribution. Nalloo says it identifies companies rather than people, stores no personal profiles or PII for visitor identification, and hashes visitor IPs inside the EU. Its approximately 13 KB JavaScript tracker loads asynchronously, with installation instructions for WordPress, Shopify, Webflow, Google Tag Manager, and plain HTML. The free plan is billed at €0 forever and includes 50 monthly identifications. Pay as you go costs €0.20 per token with no monthly fee. Starter is €75/mo and Scale is €500/mo; Enterprise pricing is custom. New-company identification pauses at the allowance limit unless pay-as-you-go is enabled.

Visit nalloo.com

RB2B

RB2B identifies website visitors and sends their data to a CRM, Slack or an activation platform. The company says it can identify up to 80% of website traffic, with person-level identification for US-based visitors. Records may include a name, LinkedIn URL, business email, company and domain, and firmographic details such as employee count, revenue and industry. Hot Leads can filter visitors by revenue, company size, seniority, department, category and geography, then route matches to different integrations. RB2B lists connections including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo and webhooks, and says it connects to over 50 apps. Setup involves adding a pixel to a website header and connecting destinations. The Free plan is free and includes company-level identification and 150 monthly resolutions, but excludes person-level ID, email addresses and integrations beyond Slack. Paid plans start with Starter at $79 a month. Person-level identification is US-only; global company-level identification through Demandbase requires consent capture for GDPR compliance.

Visit rb2b.com