Northbeam vs Triple Whale
Northbeam
northbeam.ioTriple Whale
triplewhale.comSide by side
| Figure | Northbeam | Triple Whale |
|---|---|---|
| Price from | $1,500/mo | $219/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Ecommerce Analytics Software | 7.8 (#21) | 8.7 (#1) |
| Spec score · Email Marketing Analytics Software | 7.8 (#23) | 8.7 (#11) |
| Spec score · Web analytics tools | 8.0 (#71) | 9.3 (#4) |
| Spec score · Marketing Attribution Software | 7.7 (#21) | 8.6 (#12) |
| Attribution | Its MTA product uses first-party data and machine learning and offers flexible lookback windows, attribution models, and accounting modes. | Triple Whale's Triple Pixel supports cross-device and cross-platform tracking, and its paid plans offer multi-touch attribution. |
| Audience | Northbeam says it is relevant to e-commerce businesses running experiment-based growth marketing across multiple ad channels. | The company presents the product for ecommerce and retail brands, including marketing, ecommerce, and data leaders. |
| Founded | 2019 | 2021 |
| Free plan | No | Yes |
| Integrations | Northbeam says it offers native and custom integrations and is continually adding more; the integrations page describes connections to ad platforms. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Product | Northbeam describes itself as a marketing intelligence platform offering multi-touch attribution, incrementality, and media mix modeling. | Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions. |
| Security | Northbeam says customer data is logically separated, encrypted at rest and in transit, and its platform footprint is mostly on Google Cloud Platform. | Triple Whale's Trust Center lists SOC 2 Type 1 and Type 2, SOC 3, GDPR, CCPA, data-processing agreements, penetration-test reports, encryption at rest, backups and audit logging. |
| Support | The company directs customers to its knowledge base for support resources and lists [email protected] for support contact. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
Plans
Northbeam
- Starter$1,500 a month
- Professional$3,500 a month
- EnterprisePriced on request
- GrowthPriced on request
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.