NowSMS vs Textmagic
NowSMS
nowwireless.com
Textmagic
textmagic.comSide by side
| Figure | NowSMS | Textmagic |
|---|---|---|
| Price from | — | $0.05/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | — | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 9 |
| Spec score · SMS Gateway Software | 8.2 (#16) | 8.5 (#11) |
| Audience | The Gateway Edition is designed for service providers, corporate customers, developers, and testing services. | Textmagic says it is designed for businesses managing recurring, permission-based customer or staff communications, with shared conversation visibility or messaging automation. |
| Headquarters | Whyteleafe, Surrey, United Kingdom | Tallinn, Estonia |
| Security | The features page lists SMTP Authentication support; the maker's purchase page describes secure online card payment through PayPal. | Textmagic states that it has SOC 2 Type II certification, SSL encryption, consent records, and automatic opt-out enforcement. |
| Support | The maker offers online documentation, a PDF manual, and a discussion forum with free support for trial users. | The company lists email and phone support numbers for the US, UK, Australia, and Estonia. |
| Trial | Server software is offered as a free 30-day trial, and the download page says an SMS provider connection, GSM modem, or Android phone is needed to send messages. | The free trial includes full feature access, requires no credit card, and can be used for a maximum of 30 days. |
Plans
NowSMS
- NowSMS Modem Edition£370, paid once
- NowSMS Cloud Gateway EditionPriced on request
- NowSMS Gateway EditionPriced on request
- NowSMS Lite EditionPriced on request
- NowSMS MMSC EditionPriced on request
Textmagic
- Essential$0.05 a month
- Email campaignsFree
- Essential (pay-as-you-go)Free
- Inbound SMSFree
- Outbound SMS via CPaaS$0.01, paid once
- Outbound SMS$0.05, paid once
- Outbound/Inbound MMS$0.08, paid once
- Texting number$10 a month
- ProfessionalPrice not published
In their own words
NowSMS
NowSMS is a content delivery server for SMS and MMS that can serve as a message hub, operator MMSC, SMPP proxy, email gateway, and two-way application interface. It connects to SMS services through SMPP, HTTP, UCP/EMI, CIMD2, GSM modems, or Android phones, and supports MMS protocols MM1, MM3, MM4, MM7, and EAIF. Messages can be routed among SMS connections by destination patterns for least-cost routing. Applications can connect through HTTP, SMPP, SMTP, or MM7; sample APIs are available for PHP, Java, and command-line use. Its MMSC supports OMA MMS versions 1.0–1.3 and 3GPP MMS versions 5.3.0–6.13.0, with content adaptation and conversion. NowSMS is listed for Android, Linux, macOS, Windows, web, API, and self-hosted use. The Modem Edition costs £370, paid once, and server software has a free 30-day trial. Sending messages requires an SMS provider connection, GSM modem, or Android phone. Documentation, a PDF manual, and a discussion forum with free support for trial users are available.
Textmagic
Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.
The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.