Olo GDP vs Peppar Restaurant CRM

Olo GDP is a web-based customer data platform for restaurant and hospitality brands. It collects information from restaurant systems and combines transactional, behavioral, demographic, and offline data into profiles for both known and unknown guests. Listed sources include POS, online ordering, loyalty programs, payment processors, reservations, websites and mobile apps, email and SMS, surveys, and reviews. Machine-learning-powered analytics are designed to help brands understand acquisition, retention, visit frequency, guest lifetime value, and churn risk. Unified guest data can be sent through Olo Engage and other destinations to inform business, operations, and marketing decisions. Brands can tailor interactions using preferences such as order history, dietary restrictions, visit frequency, and engagement. Olo describes imports from OpenTable and a Thanx loyalty integration. Pricing is on request, and the page directs prospective customers to request a demo or talk to sales. An account executive can arrange limited-time access following activation, with a custom demo walkthrough after two weeks. Olo was founded in 2005 and is headquartered in New York, New York.

Peppar Restaurant CRM collects guest contact details, visit history, and preferences to help restaurants run targeted marketing. It builds guest profiles from opt-in contacts gathered through a restaurant’s branded ordering flow, with consent. Profiles can include order history and feedback, and restaurants can segment guests by visit frequency. SMS and email campaigns can be measured through redemption reports. Availability is plan-dependent: the CRM page places campaigns on Pro, while the pricing page lists Customer Management, Marketing Campaigns, and messaging providers on its Customizable plan. Messaging connections include MSG91 WhatsApp, WATI, Meta WhatsApp Cloud API, MSG91 SMS, AWS SNS, Twilio SMS, and AWS SES email. Configured payment gateways include PayU, Razorpay, Cashfree, PhonePe, and Paytm; ESC/POS printers are supported. Restaurant teams can use Android or web, while guests open a mobile web page by QR code without installing an app. The Starter plan costs ₹599 a month, excluding GST; it is ₹707 a month including GST. A free plan is also listed as a limited-time deal, and a 30-day trial is offered.